Simple Web Design | What Makes A Great Website? Five Hassle-Free Design Tips For Busy Entrepreneurs
Simple Web Design | A website is a necessity for any business. It can actually put your product or service at the fingertips of anyone across the world, reinforce your brand, and authenticate your business. Today, everyone – not just business owners and government buyers – all go to the internet to buy pretty much anything. Some even do their research online about a specific service or product before even consider purchasing it offline in a traditional brick-and-mortar store. If you don’t have a professionally designed website for your startup or small business, you are not the only one. However, you are in serious danger of falling further behind your competition.
Acting as a 24/7 digital storefront, an effective small business website gives visitors information about the company, potential clients a place to order products or find out more about them, and a unique landing spot for links you share across social media. However, much like fashion, web design is constantly evolving with trends and fads coming and going. When it comes to creating a website that will leave the right impression, you will always do well to keep everything up to date and on trend. Here are our top five tips that you can use when designing (or redesigning) your website to maximize the effect it has on new visitors.
Set Smart Goals | Simple Web Design
And make sure they’re measurable. The main goal of your website must be to drive home your value proposition through interesting content and compelling design. Your goal should be to make it a “no brainer” for your client to make a purchase — or, at the very least, get them to subscribe to your newsletter to hear more from you in the future. Here are a few great goals for your website: reduce overhead, increase conversion rates, generate more leads, increase sales, or boost brand awareness.
Simple Navigation Leads To Higher Conversion | Simple Web Design
One thing you never want a visitor to ask ask is, “Where do I go next?” On a desktop website, people got used to seeing navigation at the top, or on the left. Putting it somewhere else would be like placing the contents page of the book randomly in the middle. Being able to navigate a website very quickly and with a clear call to action will help guide your visitor’s attention and make them take the desired action. The more steps you put the lower your conversion and higher your bounce rate will be. Give each of your navigation links a space of its own, don’t make navigation look like category selection with countless submenus.
Include White Space | Simple Web Design
It’s incredibly easy these days to visually overload your website with images, to the point where our brains stop processing information when confronted with too many options. Even if your website features a colored background, one of the most dangerous mistake of many small businesses is trying to fit too much visual or written content onto a single web page. White space is no longer optional, because it guides the eye towards the content that matters. Leave enough space between your paragraphs and images so the potential client has space to breathe and is more able to absorb all of the features your website and company have to offer.
Don’t Forget Mobile | Simple Web Design
63% of Americans access the Internet using mobile devices each day, and that number is on the rise. What good is a professional-looking website if it’s not professional-looking on mobile devices? In today’s world, absolutely nothing. People do more on their phone than ever before. Incorporate a responsive website design for visitors using mobile devices such as iPads, tablets and smartphones in order to make sure you’re providing the same memorable, high-quality browsing experience regardless of the device your potential clients are using to access your website.
Write With Calls To Action In Mind | Simple Web Design
Everything on your company’s website should be designed around your “funnel.” That is, the path a potential client takes from the home page (or a landing page) to eventually converting to a paying client or subscriber. Good calls to action enable and motivate visitors to quickly decide what they want to do next. Having a big sale? Don’t just write a banner that says “50% off all products.” You never want to be vague in your call to action. Give your visitor explicit instructions on what exactly you expect them to do. Write one that says “50% off all products, CLICK HERE to view them.”