Small Budget Marketing | No Money? No Problem! The Ultimate Guide to Marketing on a Limited Budget
Small Budget Marketing | From a marketing viewpoint, it’s the best time to own or start a business. The social media websites make it more cost-effective than ever to spread the word about your products and services, no matter what industry you’re in. Are you looking for ways to market your small business website with a limited budget? Whether it’s with established sites such as Google and Facebook, or newer outlets like Pinterest, there are plenty of options available to promote your site.
Advertising can be expensive, and in a tight economy, many small businesses cut their marketing budget because of cash flow concerns. However, when times are tough, it’s even more important to keep your business brand front and center. Don’t skip out on marketing because you think you can’t afford it. You can’t afford to fail at marketing, so use these budget-friendly ideas to build your business.
Identify your target audience | Small Budget Marketing
It may seem like a no-brainer, but many businesses fail to identify just who they want to talk to. Once you know “who” then you can go about “how” to reach them. You don’t have to think big when it comes to your marketing strategy. Think locally. What’s going on in your area? Get to know your ideal client and think about how and where they spend their time. Then search for opportunities to get in front of your clients with your marketing message.
Make sure people can find you on the Web | Small Budget Marketing
The website is the central component of any business’ digital strategy; it’s how your current and potential clients can most easily find and connect with you. This point may seem obvious, but it’s a common misstep, especially for new businesses. If and when people hear about your business, they will go straight to their favorite services — Google, Yelp, and other listing sites — to find out more about you.
While it’s easier than ever to build your own website using free templates like WordPress, it might be worth it to hire professional website designers. Invest in a modern website with a visually appealing color scheme and easy navigation. It will not only make your website more attractive and seamless to navigate, but will also reflect on the professionalism of your business.
Write a blog | Small Budget Marketing
Blogging is another way to drive qualified traffic to your website and boost your site’s ranking in the search engines. Blogs can be used to add more keyword phrase pages to your web pages, since the search engines view blog posts the same way they do other pages. Let’s face it, if you are running your own your business, you are an expert in your niche. Talk about what you know, what you are learning along the way – challenges and successes. You can also repost articles from other people (just make sure to give proper credit), or comment on them.
Participate in social media | Small Budget Marketing
People today spend a considerable amount of time on social media interacting not only with their family and friends, but increasingly with brands as well. Businesses in a variety of categories — ranging from retailers to restaurants — are successfully building social media channels to generate loyalty and engagement with their existing and potential clients. Clients view your social media channels as an extension of your digital presence and expect you to respond to questions, comments and other inquiries they share there, so setting up a process for monitoring your social media profiles is crucial.
Ask for referrals | Small Budget Marketing
Don’t be shy about asking for client referrals. The majority of people say they are willing to provide a referral if asked, but very few take the initiative to do it on their own. Create a referral program for your existing clients; they get a free product, a coupon, or a reward of some kind for every new client they send your way.
Build relationships | Small Budget Marketing
It is a lot less expensive to keep a client than it is to get a new one. That’s why establishing strong relationships with your client base is crucial. Online reviews are playing an increasingly central role in driving consumers’ purchasing behavior. Similar to word-of-mouth, clients place high trust in the accuracy of online reviews. Setup a strategy for encouraging satisfied clients to post positive reviews on the websites most important to you. This can be as simple as sending the client an email after the transaction that asks them to leave feedback on a specific review website.