Small Business Branding Checklist | Get Your Brand Noticed! Clever Branding Tips To Light Up Your Business
Small Business Branding Checklist | Branding is vital for most businesses – it helps you stand out from your competitors, and it often serves as your first impression on potential clients. Those who spend their time in the world of marketing understand that branding is more than just having an appealing logo. It is the building of trust that leads to client loyalty that pays dividends in the long run. So it goes without saying that effective branding is a key element of any new business. But how should you go about it?
Branding is often ignored by small business owners, but even though you might think your resources are better spent elsewhere, we’re here to tell you that branding is a crucial part of distinguishing yourself from your competition, attracting and growing a loyal client base and a helpful reference as you make future business decisions. Although there is much more to it than what is explained here in this article, these six simple tips can help you to get on the right track. Best of all, they can show you just how easy branding your business can really be.
Define Your Brand | Small Business Branding Checklist
Defining your brand is like a journey of business self-discovery, but it doesn’t have to be difficult, time-consuming or uncomfortable. Identifying your brand starts when you determine exactly what you want to sell and why you want to sell that product. You have to look at your business as a potential client would, so it’s critical to review the services or products that your business offers, clearly identify the place in the market and understand the clients that you plan to target and their needs.
Stand Out | Small Business Branding Checklist
One of the most crucial elements of branding is making sure your company stands out from competitors; clients and business partners have to be able to easily recognize your brand. Standing out means being different. If your brand is going to be strong, you need to be able to determine what it is that makes what you do unique. What differentiates you from others in your industry? Don’t be afraid to be innovative and bold, as long as you are standing out to your identified target audience.
Don’t Be A Copycat | Small Business Branding Checklist
A common first instinct it to replicate what a successful company, like Apple, has already done, which is short-sighted and not to anyone’s benefit. Blindly imitating another company’s branding strategy never works out. No one likes to see the same thing re-used and redesigned a thousand times over. Whether it be your logo, tag line, or marketing materials, thinking outside of the box is the best thing you can do. When you show your clients that you put effort into being unique, they are more likely to remember you.
Hire A Professional | Small Business Branding Checklist
Small business owners often believe they can’t afford to hire a graphic designer for logos and business cards, but sometimes you can’t afford not to. You might work from your bedroom in your underpants and slippers, but do you want your target audience to know that? Or do you want to be known as a top business in your industry? Hiring a professional branding expert will help you accomplish the brand positioning that you desire.
Get Your Name And Logo Right | Small Business Branding Checklist
This is vital to brand recognition and it’s important to get it right the first time, because changing your name and logo can be costly down the road. Your logo and name should be easily recognizable and convey the nature and tone of your business as well as appeal to your target audience. Original logo goes hand-in-hand with branding and standing out. A unique logo sets a business apart from competition, while creating professionalism and branding pride.
Keep It Consistent | Small Business Branding Checklist
By establishing a set of brand guidelines at an early stage you can make sure that everyone applies your brand identity in a consistent manner. This is critical to ensure that your potential clients begin to become familiar with your brand and start trusting it. If you have a whimsical website, your logo and business cards should also be whimsical. Tie in elements from your website or logo on your social media platforms and printed marketing materials. The more consistent all of your branding is, the more people will begin to remember your brand.