Small Business Branding Tricks | Everything You Need To Know About Building A Brand That Stands Out From The Crowd And Grows Your Business
Small Business Branding Tricks | Many small business owners believe that branding is something only large corporations need to think about. However, considering the majority of businesses you’re competing with are small business providing the same, or at least similar services and products, you need to find a way to stand out from the crowd and grab your potential client’s attention. And that’s exactly what a well-established brand will help you achieve – it will communicate what you’re all about, what you can do for your potential clients, and it builds trust and credibility.
However, building a brand involves a lot more than having a logo designed for your business. Your brand lives in your everyday interactions with your existing and potential clients, both online and off, from the way you answer your phone, to the images you post on your website and share on social media. So, how can you leverage these experiences and build a memorable and relatable brand without breaking your budget? Read on to find out!
Know Your Target Audience | Small Business Branding Tricks
In order to come up with a branding strategy that will truly work, you need to take care of two things first: you need to know yourself and your target audience. Don’t be jack of all trades, master of none – instead, narrow down your focus to a particular niche and clearly define your ideal client. Who are they? What appeals to them? What can you do for them? You can’t stand out and grab the attention of your potential clients if you don’t know who they are.
Get Your Name And Your Logo Right | Small Business Branding Tricks
First things first: you’ll need to come up with a name for your business, and then have a logo designed professionally just for you. These will be the backbone of your business brand, your company’s face to the world, so make sure you get them right the first time around! Changing the name of your business, or the logo for that matter, can be costly down the road – the last thing you want when your existing and potential clients start to remember your name is to announce you’re renaming the business. Instead, come up with a name and a logo that will last as long as your business!
Define Your Brand Message | Small Business Branding Tricks
In order to turn your business idea into a success story, you need to ensure you stand out in the eyes of your potential clients. But if you’re going to stand out, you need to be able to clearly convey what it is that makes you and what you do unique in your industry and your particular area! Why should a potential choose you, and not any other business in your area? Are you providing an affordable products, or do you focus on delivering excellent quality quicker than anyone else?
Create A Voice To Accompany Your Message | Small Business Branding Tricks
What you say is important, but so is the way you say it, so you’ll want to pay attention to the voice you use to engage the potential clients. It’s the language and the tone you use both in person, in print and online – whether you’re talking to a customer in your office, or tweeting about your latest project. Once you define your brand’s voice, remember that you’ll want to use it consistently. Some business owners use formal tone of voice on their website, and a laid-back tone on social media, which only confuses and frustrates potential clients.
Define Your Visual Identity | Small Business Branding Tricks
By clearly defining your branding guidelines, you’ll have a much easier job of keeping everything in line with your brand, and you’ll never be caught unprepared in the middle of a marketing campaign and designing marketing materials last minute. From the business cards you hand out to potential clients, to your website – everything needs to look, feel and sound like it came from the same source. Use the same colors, fonts and layouts throughout your materials and you’ll turn your materials into a memorable visual experience that represents your business.
Build Great Products And Services | Small Business Branding Tricks
Your brand needs to talk the talk and walk the walk – so don’t make promises you can’t keep! Even the most charming business owner won’t be able to bring back clients unless they meet and exceed expectations. The product or the service you’re providing is the reason why you’re in business, so never lose sight of it – keep working on it and improving it. At the end of the day, no matter how loyal your clients or how strong your brand is, you’re going to lose business if you start selling products that are not up to the standards and don’t meet your ideal client’s expectations.
Build A Community | Small Business Branding Tricks
At the end of the day, your brand is not what you say it is – it’s how your existing and potential clients perceive your brand. And in order to build a strong brand, you’ll want to build solid relationships with each and every single one of them. The good news is that you don’t have to spend a fortune to do that – even some of the world’s most iconic brands are using social media to engage their clients. Social media only requires 10-20 minutes a day, and you’ll start seeing results sooner than you think!