Small Business Elevator Pitch | Does Your Elevator Speech Stop On The Wrong Floor?

Small Business Elevator Pitch | Does Your Elevator Speech S...

Small Business Elevator Pitch | Have you ever thought about what you might say if the CEO of your dream company stepped onto an elevator and struck up a conversation with you? Of course, the chances of you meeting your future employer or an important client in an elevator are slim, but having your elevator pitch ready can come in handy at any time, whether you’re mailing a cover letter, talking to a potenial client on the phone or answering the “tell us about yourself” question in a job interview.

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A simple, comprehensive business plan is one of the most vital elements of any business. But without an equally effective elevator pitch, small business owners may never get around to showing their business plan at all. The goal of your elevator pitch is to get potential clients interested enough in your company to keep your business card, or refer you to someone else who might be interested. You don’t need to reel them in; you just need to get them on the hook. One of the most crucial things a business owner can do is to learn how to speak about what they do. Here are five tips to help anyone perfect their pitch and network like the pros.

Figure out what is unique about what you do | Small Business Elevator Pitch

The whole idea behind a good elevator pitch is to intrigue someone. It’s an ice-breaker and a marketing pitch — all rolled into one. There are thousands of other people with the exact same job description as you, so rather than simply explaining your work, you should focus on the results you have gotten. In what areas do you excel?

Craft Effective Elevator Pitch | Does Your Elevator Speech St...

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Make them care | Small Business Elevator Pitch

People can be kind, loving and caring, but sometimes it comes down to answering that oh-so-pivotal question: “What can you do for me?” What solution can you provide? Answer that question, and you’ll have their undivided attention. Try to avoid sounding like a solution in search of a problem. Explain how your unique solution fills a real need. If you aren’t solving a problem or filling a need, you’re in for a tough sell.

Exude Confidence | Small Business Elevator Pitch

It doesn’t matter whether you’re dating or networking, confidence is a major turn-on. When answering what you do, don’t mumble through the response. Know your business. There is nothing worse than hearing a fabulous elevator pitch but when prodded for more information, you find that they were just reciting lines and don’t really know much about the subject matter.

Speak in plain English | Small Business Elevator Pitch

You should prepare and practice your pitch, but it should always be simple, natural, and in plain English. A good elevator pitch doesn’t try and be all things to all people. Rather, it conveys a clear idea in a short amount of time. It might be a few sentences, but no more than a paragraph or two. Talk in tangibles, not abstractions, throughout your pitch. Bring it down to the man on the street. Even if your product or service is complex, you’ll lose potential client’s interest if you use technospeak.

Follow up question | Small Business Elevator Pitch

Keep in mind your elevator pitch is not a monologue; it’s a conversation with some back-and-forth between you and the potential client. Asking a question can act as an attention grabber. It is important to not only capture the attention of the person you are speaking to, but to also gauge how interested they are in the conversation.

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Craft Effective Elevator Pitch | Does Your Elevator Speech St...

Conclude with a call to action | Small Business Elevator Pitch

At the end of your pitch, you need to invite the potential client to take action. In many cases, you’ll ask if they would be interested in setting up a meeting or scheduling a phone call. If you’re really in an elevator, offer to walk straight back to the office to talk more. Always remember to give them your business card so they know how to find you. This means you should always have it in a place that’s easy to get to — not tucked away in the folds of your briefcase or handbag!

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Practice makes perfect | Small Business Elevator Pitch

Your elevator pitch shouldn’t sound like you’re reading a script. Memorization is vital to nailing your pitch, but practice will make you sound effortlessly conversational. While some people may look like natural networkers, in reality, very few create a perfect pitch on the fly. Practice in your head, in front of the mirror, or a video camera. Then try it out on a group of friends or colleagues, and ask what specific points they remember.

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