Small Business Logo Guide | Practical Pointers To Design The Perfect Logo For Your Small Business
Small Business Logo Guide | In this day and age where everyone must have a website to market the product or service they’re providing, the demand for a top-class logo has never been higher, and it’s for good reason — a logo is usually a company’s first impression, one that can affect a potential client’s brand perception, purchase decisions and overall attitude toward a product.
A professionally designed logo will build loyalty between your business and your clients, reinforce your brand identity, and provide the professional look of an established company. However, creating a new logo can be a challenging task for business owners. There are many options to consider – colors, font selection, images, size, shape, etc. In this post, we explain the most important things that will help your business logo design stand out for all the right reasons.
Less Is More | Small Business Logo Guide
The eye is naturally drawn to simple imagery that is easily and quickly understood at the first glance. A simple logo enables easy recognition and allows the logo to be versatile and memorable. It’s important to have a balanced combination of simple and quirky — you want your logo to grab the attention, but you don’t want people to have to sit and stare, analyzing the design. At the end of the day, most effective logos feature something unexpected or unique without being overdrawn.
Use The Name Of Your Business Or Your Product | Small Business Logo Guide
A logo consists of two elements: A wordmark and a symbol. Before a business can think about representing itself only with a symbol, a lot of advertising must be done (think: Starbucks or Mercedes). Growing businesses and startups, on the other hand, can rarely afford the millions of dollars and years of effort required to create these associations, so a logo that clearly illustrates what your company stands for or does may be a better choice. Some companies even choose to stick to Logotype entirely, like Ray-Ban, Coca-Cola and IBM.
Be Unique | Small Business Logo Guide
The last thing you want from your logo is to have it mistaken for a competitor’s logo. So when considering logo design, it’s important to keep it unique. A logo is what helps distinguish a brand from its competitors, after all, so it’s important that the image stands out from the rest — something many business owners struggle with. Look at what’s out there and find an opening for something new; and when trying to avoid brand confusion, consider the color, shape, symbolism, and flow of your design.
Know Your Brand | Small Business Logo Guide
Yes, a logo is often a simple graphic, but it’s also a representation of your brand. Write down what you think about the brand; consider even creating a mood board with imagery that reminds you of the brand’s ideology. Ask yourself what your company logo should say about your business. Do you want it to emphasize power, tradition, speed, flexibility, health, fun, or connectivity? Any of these attributes (as well as many others) can be the main message of your design. While it is helpful to stay up to date on design trends, it’s more vital to stay true to a brand’s overarching personality.
Watch Your Colors | Small Business Logo Guide
Bright and bold colors may grab someone’s attention, but could also feel brash; muted tones exude sophistication, but could end up being overlooked. Every color has a different meaning and can bring nuance to your message — don’t fall into the trap of sending the wrong message because of a simple brush stroke. Another thing you need to be careful of as you explore color options is cost. Your five-color logo may be a stunning piece of art, but once it comes time to print it on stationery, the price won’t be so attractive.
Leave Trends To The Fashion Industry | Small Business Logo Guide
Don’t plan to make multiple logo changes. Instead, come up with a logo that will stay relevant for 10 to 20 years, maybe even longer. That’s the sign of a good design. Trends come and go, and when you’re talking about changing a pair of shoes or buying a new pair of jeans, that’s fine, but where your brand identity is concerned, longevity is key. Why not use a design that you actually thought up yourself rather than ripping off what everyone else is doing? In fact, when we design a logo here at MediaNovak, we expect never to see that client again.