Small Business Logo | What Are Logos And Why Are They Important? Logo Design Tips For Business Owners

Small Business Logo | What Are Logos And Why Are They ...

Small Business Logo | The importance of a powerful logo can never be underestimated; it is a strong symbol and ultimately the most effective tool that helps your clients recognize your brand. A small business logo design can be described as a visual elevator pitch of your company’s products and services. The key is to quickly communicate what you have to offer, your values and what sets you apart from competitors in seconds. The logo is an important element of a company’s brand, and its shapes, colors, fonts, and images should always be strikingly different from other logos in the same industry. Simply put, logos are used to identify.

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As the core of your branding, your business logo should communicate your values and personality and leave a lasting impression. Think about it this way: If you can sum up the essence of your brand in one word, your logo is the visual representation of that word. When people think of a business, the logo is often the first thing that comes to mind. So then why is it so often considered an afterthought? Don’t make the same mistake the vast majority of small business owners make! Give this vitally important branding tool the all important attention it deserves.

A Logo Identifies | Small Business Logo

The last thing you want from a business logo is to have it mistaken for a logo of a competitor. So when considering logo design, it’s crucial to keep it original. Look at what’s out there and find an opening for something new. You want to set yourself apart from competitors, not align yourself with them. Do your competitors use solid, conservative images, or flashy graphics and fonts? Think about how you want to differentiate your logo from those of your competition.

Small Business Logo | What Are Logos And Why Are They ...

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Convey Your Message | Small Business Logo

Decide what you want to communicate about your company. Knowing exactly what you want to express to potential clients is essential when choosing a logo, particularly for a small business. Ask yourself what you want your company logo to say about your business. Does your brand have a distinct personality; is it serious or lighthearted? What makes it unique in relation to your competition? Do you want your logo to emphasize power, tradition, speed, flexibility, health, fun, or connectivity? Any of these attributes (and many others) can be the central message of an effective design.

An Effective Logo Appeals To Your Audience | Small Business Logo

Know your target audience. If you are targeting senior citizens, make sure that the logo appeals to this audience. If your business offers professional services, such as legal advice or medical treatment, design a logo that portrays the level of professionalism expected by potential clients. Forget about humor or the cute factor for these types of companies. While it is helpful to stay up to date on design trends, it’s more important to stay true to a brand’s overarching personality.

Aim For Timelessness | Small Business Logo

Skip being trendy and instead stay focused on the nature and values of your brand. Remember, an effective logo should be timeless. Will yours stand the test of time? Will it still be effective in 10, 20 or 50 years? When your brand identity is concerned, longevity is key. Don’t follow the pack! Even though you can adapt your logo to changing trends, you want the core design to be timeless, just like your business.

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Small Business Logo | What Are Logos And Why Are They ...

Watch Your Colors | Small Business Logo

Bright and bold colors may grab someone’s attention, but could also seem brash; muted tones exude sophistication, but could be overlooked. Every color has a different meaning and can bring nuance to your message — don’t fall into the trap of communicating the wrong message because of a simple brush stroke. Another thing you should keep in mind as you explore color options is the cost. Your five-color logo may look stunning on a computer screen, but once it comes time to print it on stationery, the price won’t be so attractive.

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A Great Logo Is Versatile | Small Business Logo

A logo is your brand’s public face, so it must be easily transferable to any medium that bears your brand – be it a fleet of trucks, packaging, web ads, or social media, or all of these. An effective logo is easily recognizable at a glance, both in color and in black and white, and in any size. To get the most out of your logo, first design it in black and white. This enables you to focus on the concept and shape, rather than color, which is subjective in nature.

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