Small Business Logos | Logo Design Made Easy: The Art Of Creating Visual Identities
Small Business Logos | Your logo is a visual representation of everything your business stands for. Logo designers are in high demand, and it’s for good reason — a logo is often a company’s first impression, one that can affect a client’s perception of the brand, purchase decisions, and overall attitude toward a service. A professionally designed business logo says to the world that you’ve arrived, and are ready for serious business. But it can cost big bucks to design a logo that really works, so you’ll want to make sure that you’re spending your marketing dollars wisely.
The simplest way to make your business memorable, and make it stand out from the crowd is by having a professional design your logo. Ideally, your business logo will improve potential clients and partners’ crucial first impression of your company. A great logo can build loyalty between your business and your clients, establish a brand identity, and provide the professional look of an established enterprise. Below, we go through some of the most effective logo design tips that will help you design a successful and professional logo.
Be Unique And Clever | Small Business Logos
A logo is what helps distinguish a brand from its competitors, so it’s vital that the image stands out from the rest — something many brands struggle with. Not only will original design leave a more impressive statement about your business, but it’ll set your business apart from others. Designing a unique logo isn’t just about avoiding imitation, but also about designing something out-of-the-box. It’s tempting to just throw an industry icon on the page, but it’s crucial to think creatively.
Avoid Trendy Looks | Small Business Logos
If you’re redesigning your old logo, you run the risk of confusing customers – or even worse, alienating them. One option is to make gradual logo changes. Trends come and go, and when you’re talking about changing a pair of jeans, or buying a new dress, that’s fine, but where your brand identity is concerned, longevity is key. Don’t follow the pack. Stand out.
Versatility Pays Dividends | Small Business Logos
Your logo can appear on a variety of media: signage, advertising, stationery, delivery vehicles and packaging, to name just a few. Remember that some of those applications have production limitations. Avoid bright, flashy colors – there is a reason why you don’t see very many logos that are neon orange and yellow. Typically designers stick with three or four main colors, and assign each main element of the logo its own color.
Consider A Type-Only Approach | Small Business Logos
You may want to create a simple execution of a logo design that uses the strength of the typography alone. Whether your brand can use a logotype depends on the kind of name of your business. If your business has a unique name, then you could get away with a logotype. But if you have a generic name, then you’re going to need something to identify the business by, which can be accomplished by using a logo mark.
Don’t Use More Than Two Fonts | Small Business Logos
When it comes to designing a logo, choosing the right font is the most vital decision you can make. More often than not, a logo fails because of a poor font choice. There is a definite movement towards minimalism in logo design, which is perfectly fine, as long as you’ve already established your logo as the representative graphic of your company. Obviously, there are always going to be exceptions to this rule. But as a general rule, restricting yourself to just one or two fonts is a wise idea if you want your logo design to be clear and uncluttered.
Subtract As Much As Possible | Small Business Logos
It’s crucial to have a balanced combination of simple and quirky — you want your logo to be interesting, but you don’t want someone to have to sit and stare, analyzing the logo. If you can’t rationalize an element that’s part of your logo design, the chances are you should remove it from the overall piece. When your logo design is at its simplest, it’s probably at its strongest. Simple but powerful logos permeate the business world and always prove to be the best icons for standing the test of time.
DON’T Expect Too Much | Small Business Logos
A logo, or indeed any kind of brand marketing, is wasted money unless you’ve got a product that people want and have developed a channel to sell that product to those people. If you don’t have the basics in place, you’ve got no business twiddling around with logos. Logos won’t become instantly iconic, even if you’ve designed the most beautiful combination of vectors. It depends on the product’s success and the market in which it exists.