Small Business Marketing Guide | Affordable (And Awesome!) Marketing Tips To Instantly Boost Your Business
Small Business Marketing Guide | There are almost 28 million small businesses in the US, and they employ over 50% of the working population. That’s a lot of small businesses competing for their slice of the pie. With so many businesses out there, you need to stand out and grab your potential client’s attention in order to grow your business. At the end of the day, there’s no denying the importance that marketing plays in the success of any business, especially in today’s saturated markets, yet you’d be surprised how many business owners overlook their marketing strategy.
There’s no winging it: Around 543,000 new businesses are being launched each month, and even more businesses shut down. Marketing, in addition to outstanding products and excellent customer service, is the critical difference between success and failure, so you need to bring your A game if you’re hoping to survive the startup stage and turn your business idea into a success story. And the best part, marketing your business doesn’t have to be expensive or time-consuming. And you don’t need fads or gimmicks. Follow these tried and tested, timeless tips, techniques and secrets of the successful entrepreneurs, get the word out about your business and watch it grow.
Start With A Professionally Designed Website | Small Business Marketing Guide
Having a professionally designed website for your small business is no longer optional. Even brick and mortar stores can benefit from having an appealing website that loads quickly, showcases the inventory and provides the potential clients with all the necessary information about the products or the services. Keep in mind, though, that not all websites are created equal. $5 templates might sound like a sound investment, but you’ll be better off having a website professionally designed just for your business.
Think about it: how is your business supposed to stand out from the crowd when so many other business owners, some even in your area and your particular niche are already using the same template? The last thing you want from your website is to have it mistaken for a competitor’s website.
Build A Solid Online Presence | Small Business Marketing Guide
In this day and age, there’s no chance of commercial success without having a solid online presence. And we’re not talking just having a simple website. Sure, setting up a modern, appealing, and fast website is a great start, but it’s just that – a start. You’ll also want to make sure you’re building a strong presence on social media in order to drive traffic to your website. Figure out which networks your ideal clients are using and find a way to get on their radar. Share bits about yourself, industry tips and tricks and become a part of the conversation.
Blogging Will Help You Build A Reputation | Small Business Marketing Guide
Blogging on a regular basis about your industry, sharing tips and tricks and even news will give your visitors a reason to keep coming back from more. But that’s not the only benefit of a regularly updated blog – it will also give you creative, interesting and unique content you can share on social media, which in turn will help you build a reputation of an industry expert. And last, but not the least, your search engine rankings will benefit, because a blog page will provide you with ample opportunities to use your target keywords on a regular basis and in an organic way. Which leads us to our next point: search engine optimization.
SEO Isn’t A Dirty Word | Small Business Marketing Guide
SEO, or search engine optimization, is a very powerful element of your online marketing strategy. If you want to attract more quality leads to your website and build a strong, prosperous, interesting presence, this should be high on your priority list. While blogging is an excellent way to use your target keywords, that’s not the only way you can boost your search engine rankings. You’ll want to use your target keywords throughout your website – from the page titles to the meta description and the ALT tags of each image you upload to your website. If you don’t feel like messing with it on your own, investing in a monthly contract with a reputable SEO agency might be a good idea.
Set Up A Referral Program | Small Business Marketing Guide
Another great, and incredibly affordable idea to promote your business and spread the word about the services you’re providing is to set up a referral program with other business owners. You’d be surprised how loyal to each other business owners can be, so consider approaching business owners targeting the same audience but providing non-competing services and introduce yourself. If you hit it off, you can send your clients their way, and they will make sure to return the favor. It’s a win-win situation and best of all, doesn’t cost anything.
Give Away Stuff For Free | Small Business Marketing Guide
While most of satisfied clients will send their friends and family your way, you can get even more from it! Consider offering a referral bonus to your clients for each new client they send your way. Tell them how much you appreciate referrals, and offer a reward that has a high perceived value but doesn’t cost you too much. If you’re strapped for ideas, you can always offer a discount on their next purchase. People love free stuff, and most will go out of their way to spread the word about you and your business for an incentive.