Small Business Seo Tips | 7 Essential Elements Of A Successful Search Engine Optimisation Campaign
Small Business SEO Tips | Does the mere thought of optimizing your website for search engines put your head in a spin? If so, you’re not alone. SEO has changed considerably in recent years much to the amiss of Google’s guidelines, and the intricacies of search engine optimization can leave even the most experienced small business marketer feeling lost, but fear not! Even though it may be easy to become confused when thinking about SEO, there’s still a lot you can do without any expert knowledge.
A simple definition of search engine optimization in 2015 is that it is a technical and creative process to boost the visibility of a website in search engines, with the goal of attracting more potential clients to it. While intense SEO can involve complex website restructuring with the help of a SEO agency or a consultant that specializes in this particular area, there are a few simple steps you can take yourself to improve your search engine ranking. All it requires is a little effort, and some re-thinking of how you approach content on your website.
Keywords, Keywords, Keywords! | Small Business SEO Tips
Before you do anything, figure out which keywords and phrases are most worthwhile to target by analyzing the quantity of search volume, the difficulty required to rank and the likely conversion rate of visitors with those keywords. You should be deliberate when it comes to placing appropriate keywords throughout every area of your website: page titles, the actual content content, and even URLs and image names. Think about your keywords as search terms: how would someone searching for information on this topic search for it?
Lay The Foundation With Quality Website Content | Small Business SEO Tips
When considering the ranking potential of any given web page, the content featured on that page is vitally important. Search engine updates over the past few years have eliminated the value, and even started punishing keyword stuffing, and evolved to more intelligent ways of analyzing the relevance of the text on a website, which means the content still plays a crucial role in the ranking factors.
Quality Link Building | Small Business SEO Tips
Quality versus quantity is the secret to any successful link building strategy. Google has updated their algorithm countless times over the past few years and a strong focus has been on the quality of a website’s backlink profile. When you have more successful and established websites linking to your website (inbound) and you are linking to other quality websites (outbound) the more authoritative Google perceives your website to be. More authority equals higher search engine rankings.
Sign Up For Google+ And Spend 10-minutes A Day On It | Small Business SEO Tips
This is an effective way to extend your business profile within Google itself. Google now has local listings that link to Google+ profiles so it’s well worth looking into setting up a profile and adding as much detail as you can to your Google+ business page using your target keywords that describe your business. Google also allows you to add several customized links within the profile, so you can use this as an opportunity to link back to your website, blog, and additional social profiles, boosting the quality of the inbound links.
Social Media Distribution Can Make Or Break You | Small Business SEO Tips
Once your website has been optimized for search engines, it’s time to set up your links with the rest of the Internet. This is arguably more important, and a lot more effective than optimizing just the website itself. You should be distributing links to fresh content on your website across appropriate social networks. Whether featured on your company’s social account, or recommended, re-tweeted, and re-distributed by your followers, this strategy exponentially multiplies the number of places where visitors will run into your links.
Optimize Image Alt Text | Small Business SEO Tips
While you should not hide your heading tag in an image, you should still give search engines more opportunities to link to your website by adding keywords in the image alt text and even the file name before uploading them to your website. Use your target keywords in ALT tags (or rather, ALT Attributes) for descriptive text that helps visitors as well, not just Google – and keep them unique where possible, like you do with your titles and meta descriptions.
Don’t Over Rely On SEO | Small Business SEO Tips
Improving your SEO takes time and the changes won’t happen overnight. The companies that survive and thrive are the ones that have a solid approach and market in a variety of ways both online and offline. SEO can be an important part, but it’s not the only slice of the marketing pie. Ultimately, as a small business owner you shouldn’t obsess only over search engine optimization. Instead, focus on providing a WOW! experience for your visitors and your business will benefit through natural word-of-mouth.