Small Business Stationery Advice | Your Brand. Your Stationery. 6 Business Stationery Design Tips For Small Business Owners On A Budget
Small Business Stationery Advice | Despite the world having moved to digital means of communication, there’s still so much to be said about the power and appeal of printed business stationery. If you hand out a flimsy, poorly designed piece of business stationery, your potential clients are likely to compare the quality of your stationery with the quality of the services you’re providing. The last thing you want to do is to send the wrong message to your existing or future clients and business partners by using stationery items that are not up to the standards of your products or services.
Recognition of the small business is the vital element of turning it into a successful enterprise. In many ways, the design of your business stationery should have the same elements as other print or digital materials you use to promote your business to make it a coherent segment of your branding strategy. No matter what kind of business you’re running, big or small, keeping a consistent brand image throughout all of your various marketing materials can be the difference between success or failure for you and your business.
Brand Boosting | Small Business Stationery Advice
One way or the other, you have to make sure that every item of stationery you produce and send out is a clear and direct reflection and representation of your business. It’s one thing to design a great line of stationery that’s both appealing and effective, but if only a few of the items make it clear who it is that they come from, it’s quite a wasted investment on the whole. Branded business stationery can take a number of forms – mouse mats, business cards, brochures, letterheads, pens, mugs – the list goes on and on. But with each item, there should be the same consistency throughout with the visual design, tying in your stationery with the same look and feel.
Paper Quality | Small Business Stationery Advice
It’s crucial you use only the most premium paper or highest quality materials for your professional correspondence. There are many different paper stocks available out there, each with their own characteristics. Some are smooth and heavy, while others may have a rich texture. Your potential clients will definitely notice the difference between standard office paper stock and thick, glossy, high-quality paper. This seemingly small detail can be enough to change the perception of your brand in the mind of a potential client and affect their purchase decisions.
Color | Small Business Stationery Advice
Color is always an incredibly powerful tool with stationery and other marketing materials – it can grab the reader’s attention and make the read all that bit more interesting! To ensure consistency, using your company’s brand colors throughout your stationery design will reinforce your branding and boost brand recognition, so think carefully about your colors, and how you use them in the individual stationery items.
Font Type | Small Business Stationery Advice
While your font should be easy to read, you should take your audience into consideration when creating your stationery. Age, attention span and demographics all play a huge role when choosing the proper font. While most businesses will try and stand out from the crowd with their custom printing designs, make sure that you do not choose illegible or complicated fonts. Using no more than two different fonts keeps the style consistent and the text readable. Text should be printed in an easy-to-read format, aligned left to right. Remember, your potential clients will be looking for text that is easy on the eye and that can communicate information clearly and efficiently.
Information To Include | Small Business Stationery Advice
You will want your stationery to be both aesthetically appealing and effective, which means you should have all of your company’s contact information – email address, phone numbers, street address – printed at the top of the paper so your potential clients can quickly access them once they’re ready to contact you or make a purchase. Placing this pertinent information in the correct position for accessibility is important, while less important information can be tucked away into other areas of the stationery design.
Space | Small Business Stationery Advice
Never be afraid of white space! Even though you may be tempted to fill in every inch of your stationery with information, graphics, and images, this may result in your stationery becoming too cluttered. This is best avoided however as you risk drowning your message which is the reason you’re sending out the stationery to begin with! White space can help break down areas of your stationery and help you emphasize the important sections.