Small Business Stationery Design Advice | How To Design Striking Business Stationery: A Quick-Start Guide For Small Business Owners
Small Business Stationery Design Advice | Just like business cards, business stationery is no longer used just to provide potential clients with the basic information about yourself and your business. Today, more and more small business owners are using creative, custom business stationery to convey the image and personality of their businesses in order to make a long-lasting impression. Whether it’s handing out business cards at a networking event or special gestures like sending a hand written thank you card to a new client, old-fashioned beautiful stationery design can help you stand out for all the right reasons.
Despite businesses both big and small having moved predominantly to digital way of communication, there’s still so much to be said for the power and appeal of business stationery. There will always be the need for some stationery items around the office and for communication, which in turn means there’s always every reason to consider investing in unique business stationery. It should be eye-catching, memorable, and accurately represent your business, whether you are selling a product or providing a service. To help you get started, we gathered some of the key elements that will make your custom business stationery a powerful marketing tool.
Reflect Your Branding | Small Business Stationery Design Advice
Business stationery will often be the first contact your potential clients have with your business, so one way or the other, you have to make sure that each item of stationery you create and send out is a clear and accurate reflection and representation of your brand. So whether it’s including your business slogan, your logo or simply using the color combination that’s so distinctly “you,” make sure there’s no mistake about the brand behind the stationery items.
Create A Consistent Look And Feel | Small Business Stationery Design Advice
It’s one thing to come up with a great line of stationery items that are both desirable and functional, but if only a few of the items make it clear who it is they came from, it’s quite a wasted investment on the whole. Custom printing stationery can take a number of forms – from business cards and letterheads, to brochures, mouse mats, pens, and mugs, but with each stationery item there should be the same consistency throughout with the visual design, tying in your stationery with the same look and feel.
Include The Appropriate Information | Small Business Stationery Design Advice
If you want your business stationery to be effective then you need to include your contact information, which will usually be the name and the address of your business, phone number, email, fax and any other details you think are important for your existing and potential clients to know. If you are a VAT registered business, be sure to include your VAT number on your business letterheads as well. Keep in mind, though, that you will have to choose the most important contact details for every stationery item, as some of the items may not be large enough to fit them all on!
Make It Readable | Small Business Stationery Design Advice
Remember that any text featured on your stationery should be easy to read, and even though most entrepreneurs will try and stand out from the crowd with their custom business stationery, make sure that you do not choose unreadable or complicated fonts. Your potential clients will be looking for text that is easy on the eye, one that can communicate information clearly and efficiently.
Include Plenty Of White Space | Small Business Stationery Design Advice
Choosing a design that includes plenty of elements of clean white space will help your message stand out. Even though you may be tempted to fill in every inch of your stationery with information, this may result in your stationery becoming too cluttered, and a reader losing interest quite quickly. White space, on the other hand, can help break down areas of your stationery and allow you to form sections and prioritize the area of importance.
Pay Attention To Paper Quality | Small Business Stationery Design Advice
Quality says everything about a business. If you create a flimsy and poorly designed piece of custom printing stationery – let’s say a business card – your potential clients are likely to compare the quality of your business card to the quality of your services. In other words, a client will definitely notice the difference between standard photocopy paper and thick, glossy, high-quality paper stocks, which can be enough to change the perception of your business in the mind of your target market.