Small Business Stationery Design | The Best Design Tips for Stunning Business Stationery
Small Business Stationery Design | Building brand cannot be done through one marketing activity only. Every touch point needs to be taken care of in order to help you reach, motivate, convert and nurture your relationship with customers, suppliers and partners. It’s a tactile and personal way to connect with your customers and prospects. The design of your letterhead should represent the image that you want your business to project. Ensuring that your branding tactics are incorporated into the design will help viewers recognize your business and understand the message that you’re trying to pass along.
The whole point of having custom stationery designed is to end up with something that is a unique reflection of your business.
Business Card | Small Business Stationery Design
When you give someone your business card, they will form an instant opinion about your company. Your business card does more than just telling people how to find you. It says something about your business – its mission, its culture, and its goals. One of the biggest mistakes people often make when designing their business cards is that they’re leaving off important information. Clients will want to know every effective ways of touching bases with your business. So you better make the look worth remembering. People would love to see original and elegant business cards. It’s up to you to provide one as such.
Letterhead | Small Business Stationery Design
All the marketing materials you are utilizing for your business should bring you revenue. A beautiful letterhead can make a big difference to the success of your branding. Ensure your letterhead design is easy to read for potential customers. Remember simple is usually the best. A typical design will feature a logo and/or business name at the top or left corner of the page. Contact details are in the top right corner. Leave enough white space for letter content. A letterhead is presenting the name of your business, which means the choice of font size, color, and style is all-important. Stay away from those extremely fancy fonts. You want your name to stand out, not the font.
Envelope | Small Business Stationery Design
Using good envelope design can have a big impact on the success of your marketing campaign. A professional envelope design means that your letters will get opened, and more opened letters can mean a higher conversion rate and more sales for your business. More often than not, in performing business, we underestimate the power of the envelope design as a branding or marketing tool. Fact of the matter is that an effective envelop design will definitely leave an impression on a potential customer.
Contact Information | Small Business Stationery Design
Effective business stationery must have your contact information. Incorporate your company address, phone number, email address, fax number and any additional methods necessary for effective and quick communication that you feel are important. Proof reading well prior to printing is also essential. A helpful tip here is to read each line backwards, and to read from bottom to top. This will enable you to look carefully at each word and number. Check and re-check phone numbers and addresses.
Business card, letterhead and envelopes need to be designed by a professional in order to prevent any mistakes during printing. The layout coloring and fonts should be done be best technical work to give efficient and eye catching prints to attract customers and clients. Matching the colors in your logo to those on your stationery is a good idea for branding continuity purposes. Stationery at best can be a powerful tool of your brand and your company’s style; at worst, it is just another piece of paper to recycle.