Small Business Stationery Tips | Is Your Marketing Collateral Building Your Brand Image?
Small Business Stationery Tips | Building a brand cannot be done by using only one channel or marketing activity; every touch point needs to be considered to help you reach, motivate, convert and nurture your relationship with clients, suppliers and partners. Personalized stationery is a tactile and personal way to connect with your existing and potential clients.
Professional-looking stationery can make all the difference in how your business is perceived. If you do a lot of work with clients, branded stationery will streamline your communication and help your business appear all the more professional. The design of your stationery should convey the image that you want your company to project. Making sure that your branding strategy is incorporated into the design will help clients recognize your company and understand the message that you’re trying to convey.
Keep it consistent | Small Business Stationery Tips
Personalized stationery can take a number of forms – business cards, letterheads, brochures, pens, mouse mats, mugs – the list goes on and on. But with each printed material there should be the same consistency throughout with the visual design, tying in your stationery with the same look and feel.
Less is more | Small Business Stationery Tips
One of the most important principles behind designing effective stationery is to keep the design as simple as possible. Keep in mind that your stationery is a delivery mechanism – it’s not the content itself, rather the supporting structure that delivers that content. Never be afraid of white space!
While you may be tempted to fill in every inch of your stationery with information or images, this may result in your stationery becoming too cluttered, and a reader will lose interest quite quickly. White space can help break down areas of your stationery and allow you to form sections and prioritize the area of importance.
Contact information | Small Business Stationery Tips
As obvious as it sounds, make sure you always include contact information on your custom printing items, and you will have to choose the most appropriate and important contact details for each stationery item as some of the items may not be big enough to fit them all on. Incorporating your company address, phone number, email address, fax number and any other methods of communication that you feel are important into the design of your stationery will make it easy for clients to contact you.
Represent the brand | Small Business Stationery Tips
Make sure that you carefully represent your brand when designing business stationery. This isn’t just about the logo, but the choice of color scheme, fonts, imagery, and much more. Color is always an effective tool with stationery and other marketing materials – it grabs attention and makes the read all that bit more interesting. Think carefully about your branding colors, and how you incorporate them into the individual stationery designs.
While most businesses will try and stand out from the crowd with their custom printing designs, make sure that you do not opt for unreadable or complicated fonts. Your clients will be looking for text that is easy on the eye, that can portray information clearly and efficiently.
Use imagery | Small Business Stationery Tips
If you have an appropriate image to include, incorporating it into your design can make your stationery stand out. Good images to choose include a professional picture of yourself, the building your company is located in, or something closely aligned with your logo and brand message. It’s a known fact that we process imagery far quicker and easier than text, so where possible include pictures and images to break down your stationery, but make sure the imagery is always relevant to your business or the marketing purpose of each stationery item. Using clip art is not a good idea, as it makes your stationery look generic.
Invest in good quality paper | Small Business Stationery Tips
Don’t use cheap, thin paper. Your potential client will wonder about the quality of your product or service. Choosing high-quality paper for your business stationery can make it appear more professional. A client will notice the difference between standard photocopier paper and thick, glossy, high-quality paper. This small detail can be enough to change the perception of your company in the mind of a potential client.