Small Business Success Tips | Is Your Business Ready For Today’s Empowered Consumer?
Small Business Success Tips | A recent study has found that only 50% of small businesses have a website, with the majority of these only providing basic functionality, while almost a third believes that being online isn’t relevant for them. These businesses risk missing out on some very real opportunities. We aren’t just checking the news and accessing social media platforms anymore; we are checking whether or not the hairdresser is open, and what new products are in the local deli. Even if you aren’t selling on your website, it’s a great window to countless potential clients.
Today, businesses have more ways – and places – than ever to market themselves, but deciding on a marketing method, particularly when you are a small or even a mid-sized business with a small budget and limited resources, can be difficult. Your competitors are most likely already taking advantage of one or more marketing channels. So, what can you do to improve results while staying conscious of your bottom line? Here are five essential small business tactics to get your marketing moving in the right direction.
Build an effective website | Small Business Success Tips
Having an online presence was once nice to have, but it’s fast becoming the key element in running a business. The movement of traffic towards the web is staggering, with more and more of us turning to the internet to assist us with simple everyday tasks. The website is now the central element of any business’ digital strategy; it’s how your current and potential clients can most easily find and connect with you. If they can’t find you, and see what you’re all about, the chances are that they will take their business elsewhere.
Invest in a modern website with a visually appealing color scheme and straightforward navigation. It will not only make your website more attractive and seamless to navigate, but will also reflect on the professionalism of your business. Incorporate your business’ contact information such as phone number, address, and email address throughout your website, not just in your About Us or Contact Me section.
Make sure your website is mobile-optimized | Small Business Success Tips
By 2017, an estimated 68% of the US population will be using a smartphone, but smartphones are already shaping the way people access information. 59% of consumers visit a business’ website when conducting a mobile search. However, the vast majority of small business owners — 9 out of 10, to be exact — said their websites aren’t optimized for mobile.
Small businesses have the opportunity to access target audience throughout the sales process. When your customer has a question on their morning train ride to work, your blog post could be the first answer they find when in Google. That’s content marketing.
The importance of Google | Small Business Success Tips
With almost 80% of all searches being conducted via Google, it is crucial to primarily focus SEO effort on this search engine. Yahoo and Bing are less important, but still an important part of search engine strategy. You can optimize your website through a variety of methods. Simple website optimization begins with using targeted keywords within headlines, on-page text and when linking phrases to deeper pages of your website. Pick keywords that are relevant to your business but also fairly easy to rank for. Look for multi-word phrases or ‘long-tail keywords’ as they are usually less competitive.
Update your content regularly | Small Business Success Tips
Potential clients are more likely to buy from you if you are a thought leader, so establish yourself as one by creating helpful content. Take decisive action to make sure potential clients are attracted to your website as a place to find answers. Search engines, just like your potential clients, prefer new content over old, so updating your website content, blog posts and news releases helps with search optimization.
Leverage social media | Small Business Success Tips
Consumers today spend a considerable amount of time on social media interacting not only with family and friends, but increasingly with brands as well. Businesses in a variety of categories — ranging from retailers to restaurants — are successfully building social media channels to generate loyalty and engagement with their existing and potential clients. Building an audience of followers on Twitter, connections on LinkedIn, and subscribers on YouTube gives you access to an nearly unlimited amount of potential customers. It’s is quickly becoming an essential way to grow your business.