Small Business Website Design | 5 Web Design Tips for Creating an Effective Small Business Website
Small Business Website Design | Your website is probably the most important element of your small business. The look of your website can build trust or turn potential customers away. But customers have changed and businesses have changed. So, for your small business successes, it is either time to recreate or renovate your online presence. The key factor in getting what you want out of your small business website, such as leads and sales, is to have a website design that attracts the viewers you want and encourages them to do what you want them to do.
To make your small business website effective and noticed, there are a few tips and tricks to assist you that don’t require the most advanced and expensive methods.
1. Uncluttered | Small Business Website Design
Allow your website to breathe. Viewers will leave quickly if they feel overwhelmed with information. An important factor here as well is your whitespace. Whitespace is the amount of space between elements and, when used appropriately, it can really enhance the user experience and interaction on your site. Having an uncluttered design is essential if you want to make your website appear professional. When you have too much information included on your site, it is going to get confusing. No one likes to get confused and if you have too much in a small space, your customers are likely to skip your web page and move on. Help your customers better understand your website, your business, and all the information they need by getting rid of clutter.
2. Responsive | Small Business Website Design
Smartphones and tablets have changed the design methods and user experience. Before the mass appearance of mobile devices with highly advanced web-browsing capability , web designers had only one primary challenge to deal with – keeping the same look and feel of their websites in various desktop computer browsers. When accessing a website from a laptop or desktop computer, the user is delivered a full view of the website. As the display size decreases for mobile or tablet, the page changes and stacks the elements for easy viewing and usability. In today’s technology world, as more and more users access websites through mobile devices, responsive design can offer a crucial competitive edge and enhanced your business growth.
3. Consistent | Small Business Website Design
Consistency is one of the first signs of a website designed by a professional and not somebody who is just learning the trade. Keeping your website design consistent all over the various types of pages will give the website a unified feel and pulls it all together, improving the user experience and increasing conversion rates. Apart from making sure that the elements on an individual page are treated consistently, it’s also important to maintain that same consistency as the user moves from page to page. The understanding you build on a single page is enhanced by giving the user a similar experience throughout the website. Typography, color, images, logo and copywriting tone are your vehicles for creating a certain feeling and tone. What’s great about your website is that you have a unique chance to give the user a total brand experience in one medium.
4. Easy to Navigate | Small Business Website Design
You don’t want to put your site viewers to work. In other words, they don’t want to have to put in a bunch of work just to be able to explore your site. A bad navigation can mean multiple clicks to get to the required information. When considering the best navigation plan for your website, first make a list of the most important, or priority-level, groups of your site’s content.