Small Business Website Essentials | 5 Design Tips To Drive BIG Traffic To Your Small Business Website
Small Business Website Essentials | Of all of the tools in the small business owner’s marketing arsenal, the website is one of the most effective ones. It puts your product or service right at the fingertips of anyone with Internet access across the globe, reinforces your brand, and authenticates your business. The design of your website can be the vital difference that makes a potential client choose to stick around, browse and buy instead of moving on to a competitor’s website. Yet, so many small business owners struggle with the challenging task of managing their website. There always seems to be so much to do, yet no time to do it all (something we all know too well).
If you haven’t set up a website for your startup or small business, you are not the only one – but you are in real danger of falling further behind your competition. Your website is essentially a marketing tool. For many businesses, it’s the only source of business, and if designed well, it can be a major part of yours as well. Sharing your website is like showing up to a first date, which is to say: first impressions matter. Whether you already have a website that needs to be revamped, or you’re about to set up a website for your business for the first time, make sure to follow these simple tips to get the website your business needs and deserves.
Reinforce Your Branding | Small Business Website Essentials
Each page of your website should convey your brand. A strong brand identity is crucial, because you want your website to appear as professional as possible and instill confidence in your potential clients, so save the smiley faces and animated graphics for emails to your friends and family — your website has to have a professional look that perfectly matches your brand and reinforces your message. Use colors that go with your logo; choose one or two fonts and stick to them consistently throughout the website; and make sure graphics or imagery complement each other and look professional.
Manage The Content Prudently | Small Business Website Essentials
Even to this day, when it comes to the world of websites, content remains king. If you’re trying to sell products on your website, get product pictures and descriptions ready. If you’re providing services, you’ll need a description of each service before the launch of your website. Get as much of your content together in advance — it will save you weeks. However, remember to optimize all your content for search engines. In order for search engines to know what your website is all about and better connect you to potential clients, you need to have your most important keywords included throughout your website evenly.
Organize Your Web Site And Everyone Will Thank You | Small Business Website Essentials
Both the search engines and your web visitors prefer a website that is well organized and intuitively structured. This is simple to do – but all too often overlooked. Use headings, use the correct coding tags for them, organize sections of content into shorter paragraphs, use bold and bulletined lists to emphasize key points, and use plenty of white space. Keep in mind when writing paragraphs of text that most humans will not read them unless they are specifically titled with a headline that matches what they are searching for.
Keep It Current | Small Business Website Essentials
Having tons of content is great – but if it is all three years old, it’s not going to look like your website is much of a priority. If your last press release is from two years ago, your potential clients might even think you’re out of business, so consider removing that page altogether or adding a few new ones to avoid appearing out-of-date. It’s not only your visitors that will be turned off by outdated content; the search engines also track this. They monitor how often your website changes as they visit it for indexing. The more often your website is updates, the better its ranking will be, which typically results in more traffic coming your way.
Use A Responsive Design | Small Business Website Essentials
Mobile devices are accounting for a higher percentage of web traffic than ever before. In fact, some businesses, like Facebook, have more users accessing their websites via a mobile device than a desktop computer. This trend has been going up for years and will continue in 2015 for sure, and even Google started ranking responsive website higher. Responsive design will allow your website to rearrange itself to perfectly fit small screens when viewed on mobile devices, making your website more readable and usable, and boosting your rankings in the process.