Smart Business Card Design | 6 Ways To Improve Your Business Cards (Remember Those?)
Smart Business Card Design | Business cards are the key to presenting yourself in a good light and leaving the right impression on important people like potential clients and business partners. The preponderance of do-it-yourself online business card printing companies is an interesting and somewhat troubling phenomenon. With limited exceptions, it’s quite easy to notice a cheaply produced card. Let’s face it. Anyone can make a business card nowadays. But very few people can design the perfect business card that meets all their needs.
When you decide to cut corners with your business cards, what does that say about the quality of your products or services to those with whom you wish to do business? Are you really doing yourself any favors by missing out on the opportunity to start building a positive brand image right from the moment you hand out your card? If you’re about to start designing your first business card soon, or changing the design of the ones you already have, here are our some of the top tips to keep in mind.
Create A Clear Design Hierarchy | Smart Business Card Design
Perhaps the most crucial element of any business card is a sense of hierarchy within the design. Business cards are typically just 3.5″ x 2″. However, working within this small piece of paper doesn’t mean you can’t get creative with the space: start by considering the most important information you need to include, which will usually be a name, phone number and email address, then work your design around presenting this information in a creative and memorable way. Don’t make your logo too big, don’t make the type too small to be comfortably read, and don’t be afraid to use plenty of white space.
Make It Readable | Smart Business Card Design
Don’t use decorative or overly complex fonts for your name and contact information, unless you’re sure it’s right for your business image. As a general rule of thumb, when it comes to the font size, don’t go smaller than 8pt. Be sure the font color stands out against the background of the card as well. Light gray type on a white card makes it hard to distinguish letters and numbers. Also, don’t forget about the font itself: keep it elegant and simple – don’t be tempted to use Comic Sans, or a detailed calligraphic font which is impossible to read.
Reinforce Your Brand | Smart Business Card Design
Another vitally important aspect of business card design is making sure that the business card itself is as an extension of your own style (or your brand, if your business is particularly large and has many employees). Your business card will often be the first branded marketing material that potential clients get from you, so it’s critical that it gives them a sense of what you and your business are all about. If what you do isn’t instantly apparent from your business name, create a one-line slogan that will help people remember what you provide, and include it on your business card.
Use The Right Colors | Smart Business Card Design
It’s a good idea to keep your business cards in line with the rest of your company’s branding. If you have company colors, use them to ensure consistency. Of course, if you don’t have any particular color scheme to work with, you’ll have free reign on your cards. However, make sure you don’t go overboard; instead, limit your selection to two to three colors. This is a really straightforward and simple advice that you’ve likely seen hundreds of times across the web, but still, a lot of entrepreneurs don’t stick to it.
Have Your Business Cards Printed On Good Card-Stock | Smart Business Card Design
If the card feels flimsy or looks like you made it yourself using a home printer, it will leave people with impression that they are dealing with a business that will disappear as soon as the owner finds a real job. Thicker cards tend to feel more expensive – making your business appear more professional. A business cards printed on paper thinner than 300gsm look and feel rather thin, which can make them feel tacky and cheap, so make sure your business card are professionally printed on good heavyweight business card stock.
Stick To The Standard Size | Smart Business Card Design
Don’t use a non-standard size or shape. Unless you have a particular reason for it, stick to the usual 3.5 x 2 inch size to fit in most wallets, card holders and business card scanners. If you business card won’t fit into these items, it may get tossed in the trash — making you lose out on potential business. A round card, for example, will definitely stand out, but it won’t fit in standard business-card holders, which means you have to be willing to trade convenience for memorability if you choose an unconventional shape or size.