Social Media Branding Guidelines | How To Win At Social: 6 Things Your Brand Should Do On Social Media
Social Media Branding Guidelines | By now, we’ve all heard how valuable, even essential, social networks can be. Whether you lean more toward enthusiasm or indifference when it comes to social media, there’s no way around the fact that it is one of the most important marketing tools in any entrepreneur’s arsenal. Using social media is an effective way to not only build your brand, but also boost brand loyalty and awareness. So, why are most small business owners hesitant to share their voice?
Once a social media account is created, it is not enough to just have a pretty image with a few posts and tweets. Think of each piece of content you share as a part of the whole branding building block, created to convey a unique image of your business. The key is to be consistent, and post memorable content each day that will catch the attention of your target audience. If you don’t want your brand to get lost in the clutter, it’s crucial it stands out visually, because images, colors, and context are some of the first elements your followers will notice. Here are six things you should keep in mind.
Know Your Audience | Social Media Branding Guidelines
Who is your ideal client? Do you know your target demographics? Which problems do they have that you can help solve? Social media provides a wealth of information about what your target audience is interested in, so use that information to develop a content strategy. Know the needs of your community when sharing content, and offer information your followers will find useful. The better you know your potential clients, the better content you can create. This will also help you choose the most appropriate social network, because your ideal client is probably not on all of them. Why waste time on networks your target audience is not using?
Craft Your Social Brand Persona | Social Media Branding Guidelines
While it is important to have a logo and mission statement, it is the culture of your brand that will stand out. Decide on what the unique voice is appropriate for your business, and build from that. Stay consistent across all marketing platforms has always been incredibly important, and that includes social platforms too. Keeping a consistent voice, regardless of social network, is essential if you want to build a memorable brand. Do you have a cutting-edge product or reliable merchandise? Is your business sexy and cool, family-friendly and fun, or upscale and smart? Whatever your voice, choose words and visuals to mirror the tone of your brand on every network.
Determine Your Goals | Social Media Branding Guidelines
Once you have defined your target audience, and chosen the right social networks, you will need to set specific goals and measurements to evaluate your performance. Is your primary focus going to be on generating leads and converting your followers into paying clients? Or will you focus on customer service and building relationships? Knowing your end goal is crucial for devising a social media strategy, and shouldn’t be taken lightly.
Keep A Consistent Visual Pattern | Social Media Branding Guidelines
The first step to building a winning brand on social media is to stay focused on visual consistency. Keep your profile pictures simple and consistent, because the profile picture of any social media profile is the most visible image across the platform. It shows up in followers’ feeds, in platform search results, in comments you make – the list goes on. Posting the same, or similar images on different social networks can also help reinforce branding and boost awareness. You want your potential clients to instantly recognize your brand, whether they’re browsing Facebook, Twitter, or visiting your website.
Be Aware Of Best Practices On Each Platform | Social Media Branding Guidelines
Facebook, Twitter, YouTube, Instagram and Pinterest are the some most popular social media platforms, and they all attract a different type of users. This is why the content you create should be adapted to each social network. That means paying attention to the different text length restrictions on each platform, while also noting that hashtags work well on Twitter, Facebook, Google+, Pinterest, and Instagram, but not for LinkedIn.
Become A Content Sharing Pro | Social Media Branding Guidelines
We know one thing for sure, top influencers have a common trait: they curate and share awesome content. A compelling content strategy can help you increase awareness, build credibility, improve site traffic, and even boost SEO. 80% of the time share your expertise in your field by posting content like how- to’s, answers to common questions and behind-the-scene tips. This will keep your fans engaged with your brand and help them be more receptive when you do mention your products and services the other 20% of the time.