Social Media Business Tips | Use Social Media To Unlock The Full Potential Of Your Photography Business! 6 Simple Things You Can Do Today

Social Media Business Tips | Use Social Media To Unlock You...

Social Media Business Tips | Did you know that there are over 1.82 billion social network users across the world? That number is expected to grow to approximately 2.33 by next year. Needless to say, this makes having a strong social media presence a vitally important part of your marketing plan. And the best part, you don’t even have to have an unlimited budget for it. Large brands may be throwing huge amounts of money at social media campaigns, but with the right strategy, even photographers and other small business owners on shoestring marketing budgets can use social media networks to get their names out there as well.

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A recent study showed that 81% of small business owners in The United States will turn to social media in order to grow their client base and boost their businesses. It is a very powerful way for photographers just like you to market and promote products and services as well. If you’re ready to use this effective tool for your own photography brand, then you may also be looking for some tips on how to make it work for you. Here are our top tips to help you boost your interaction with your potential clients, be it on Facebook, Twitter, Google+, LinkedIn, Pinterest, Foursquare, or Instagram.

Social Media Is Speaking A New Language | Social Media Business Tips

And that language is a language of images, videos, and infographics. These types of media are driving epic engagement numbers for businesses that have made it standard practice to use them in a effective and creative manner. This is amazing news for photographers – you’ve got at least that taken care of! There’s a reason social media networks like Instagram and Pinterest have exploded in popularity in the last few years. Pictures are an easy way to grab your potential client’s attention and get much needed views. Research has discovered that images can result in an 85% interaction rate on Facebook and increased retweets by 35%.

Social Media Business Tips | Use Social Media To Unlock You...

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Start A Blog | Social Media Business Tips

One of the biggest excuses why business owners don’t use social media to drive traffic to their websites is a lack of new content to keep potential client’s interest. The solution is easier than you might believe – setting up a blog. Regularly updating your blog is the easiest way to ensure a dynamic website and make sure you’ve always got something to share with your friends, followers, and fans on social networks. By providing your potential clients with entertaining, non-salesy content that you can publish on your blog, and promote throughout social media, you will be able to quickly quickly establish yourself as an expert in your industry, boost your reputation, and grow the number of shares, likes, and new followers.

Grow Your Base | Social Media Business Tips

Using social media will enable you to actually grow your client base (and have some fun in the process). By building an online presence, your marketing campaigns can include a demographic of people that you would never be able to reach through the traditional, and pretty much outdated, local advertising. One way to reach new clients is to run paid ads on Facebook, or Twitter as a way to increase likes, and followers, promote blogs, or promote other offers; another is to set up a contest where your clients can share your images and ask their friends to like them. You can then offer a reward to the client whose images got the most likes. Keep in mind, though, that you’ll want to check the rules about giveaways in your particular state or country to make sure you’re not breaking any laws.

Be Interesting | Social Media Business Tips

There are countless blog posts, Tweets, and business owners trying to stand out all over the web. And with that comes the challenge of standing out without blowing your entire budget. Do what it takes to grab your audience’s attention. If you can post information that is current, and relevant to your niche, and most importantly, interesting to your target audience, you’ll give them a reason to read your posts on social media, and from there visit your website. Without a take-away, your content is just a sales pitch. You’ve got to give your audience something to chew on.

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Social Media Business Tips | Use Social Media To Unlock You...

Pay Attention To What Your Clients Want | Social Media Business Tips

Asking for, and acting on feedback will help you to adjust your product or service to your ideal client’s needs. By hearing what it is exactly that they want, you will be able to meet their needs. When you find out what your clients are truly looking for, and by meeting those needs, you will be boosting their trust in your business, skills and brand, and creating repeat business at the same time. Many industries have client review websites where existing clients are encouraged to share their experiences. Scan these regularly to see what clients are saying about you — and your competitors.

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Make Connecting with Your Clients Effortless | Social Media Business Tips

There’s one thing business owners have to understand about social networks before they decide to use these platforms to promote their products and services: Social networking isn’t about direct advertising; it’s about connecting with other people. Build relationships with your clients in a way that big corporations can’t. Apple cannot reply to every tweet, for example, but you can. You could spend a lot of time researching how to get followers, but you’ll see greater results if you spend that time connecting with potential clients already following you.

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