Social Media Marketing Advice | Supercharge Your Social Media Reach Today! Essential Advice, Tips And Strategy For Small Business Owners

Social Media Marketing Advice | Supercharge Your Social Media Reach...

Social Media Marketing Advice | We’ve all heard too many small business owners say that social media just isn’t for them. It takes too much time. They don’t know where to start or how to keep the ball rolling. And besides, they should be focusing on improving their products and actually running their business, not just posting pictures online, right? Wrong! Social media marketing is an incredibly effective tool to build awareness and promote your business, your products and services through different social media networks.

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Back in the old days marketers found out that many people spend a lot of time in their cars driving, so they came up with the billboards on the roads. Today, however, people are spending most of their time on social networks, so as a marketer you have to start thinking this way too. Using social media for business is like anything else you use online to increase your company’s visibility: you need to learn how to use it properly to get the best results. Social media is a powerhouse of lead generation and brand building; but can also cause you tons of problems you don’t need if you don’t do it right.

Start With A Clearly Defined Goal | Social Media Marketing Advice

In today’s connected world, customers do a lot of online research and seek recommendations from friends and family before making a purchase decision. So, it’s in the best interest of small businesses to have a memorable and engaging social media presence. However, before you compose your first tweet, you need to come up with a social media plan and clearly define your goals. Why are you blogging? What are you hoping to get from being on Twitter? There are only three acceptable answers: boost brand awareness by growing your reach, build client loyalty by providing more support, or improve sales by getting more people to buy more, more frequently.


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Build Relationships | Social Media Marketing Advice

Relationships flourish when you cultivate them, and no other medium offers you the opportunity to do this as well as social networks. Social media has broken down the walls between individuals and brands at an unprecedented rate. Don’t just preach at your followers, but engage them, get them involved and always promptly reply to outreach. Social media isn’t a soapbox, but a tool for engagement. It’s a two-way street, after all. Make sure you’re replying to people who engage with you on social media. Engage with strong social influencers as well, such as bloggers that your potential clients read or individuals with robust followings.

Provide Value | Social Media Marketing Advice

The content you share must offer some type of value to your audience. That value could be education, increased productivity, entertainment, or cost savings. To your followers, it shouldn’t sound like marketing, even though we know it is by nature. People get turned off by blatant marketing and social media is an escape for many during the day. Post helpful advice and tips for your followers – this keeps your potential clients engaged while reinforcing your image as an expert in your field. Then post sales, specials, and links to your website last and fewer in between.

It’s All About Timing | Social Media Marketing Advice

Schedule your emails, tweets, status updates and blog posts at the right time when you have the attention of your audience. You want to catch your audience not only when they’re checking their messages and news feeds and timelines, but when they might have a few minutes to click through a link and check something out. The best times to post on different networks are: 9 a.m. to 11 a.m. EST for Google +, 1 p.m. to 3 p.m. for Twitter, 1 p.m. to 4 p.m. for Facebook, 7 p.m. to 10 p.m. for Tumblr, 5 p.m. to 6 p.m. for Instagram, and 8 p.m. to 11 p.m. for Pinterest.

RELATED: Branding Social Media | Get Your Brand Noticed In 2015: 6 Easy Social Media Branding Tips

Social Media Marketing Advice | Supercharge Your Social Media Reach...

Use Images | Social Media Marketing Advice

Images such as infographics or easily digestible videos like those on Vine are far more appealing to people that long walls of text. Pictures attract 53 percent more “likes,” 104 percent more comments and 84 percent more click-throughs on Facebook alone, after all! Make use of imagery, but don’t overdo it, and be smart about it. Here’s the caveat, though: The best pictures are self-explanatory, like infographics and charts. Just posting a stock image won’t do much for you.

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Don’t Ignore The SEO Impact | Social Media Marketing Advice

It’s no longer accurate to talk about the “intersection of social and SEO.” These two services don’t just intersect; they blend into a united effort to improve your visibility across all digital platforms. For example; when you post your short blurbs on Twitter, that ‘Tweet’ becomes an indexed page almost instantly! So you want to use keywords related to your business and industry, but you need to be clever and put the keywords in relevant sentences.

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