Social Media Marketing Trends | Marketing in Less Than 140 Characters: The Three Ingredients for a Strong Social Media Strategy
Social Media Marketing Trends | If there is one thing we know for sure about social media platforms, it’s that few trends hold on for very long. The social media landscape is evolving quickly, and therefore, your social media strategy shouldn’t stay static. Instead, it’s vital to reevaluate your business goals, social media campaigns, platform results, and revise your strategy. After all, they do say that if you keep on doing what you’ve always done, you’ll keep on getting what you’ve always got.
Did you know that 92 percent of marketers say that their social media efforts have actually generated more exposure for their businesses? It’s the greatest benefit for any small business owner. Being aware of trends in the social sphere can help you create better strategies, use the most effective tactics, and choose where to invest your financial resources. Here are the top social media marketing trends every entrepreneur needs to think about.
Visual-Based Content | Social Media Marketing Trends
Unanimously, the experts agree that making your content visual-based is the most crucial thing you can do to boost engagement on social media. Image-centric social networks like Pinterest, Instagram and Snapchat may not be serious competition for Facebook, but they continue to draw in a loyal user base, and that may ultimately be the key to their success. Many companies are already trying to find creative ways to use image-centric networks to reach new, younger audiences, and if you are not making your social media content visually based, you need to start!
Blogging | Social Media Marketing Trends
Regardless of what you may think, blogging is not dead! In fact, social media, being the content engine that it is, has actually revitalized it. Business blogging has seen an incredible rise in the last few years, and all signs point to the trend continuing in the future. Unlike your social brand pages, a successful business blog is a platform you own, and thus should serve as the hub of your social presence.
Video Sells | Social Media Marketing Trends
A recent research showed that internet users are more likely to finish a 30-minute video than they are an article, so if you’re not using online video, you’re missing a big part of your audience. Brands are using even micro-video platforms like Vine and Instagram video to stand out by simplifying their message.
Podcasting | Social Media Marketing Trends
If you don’t know what a podcast is, it is a multimedia digital file made available on the Internet for downloading to a portable media player. Podcasts are important because they are an amazing way to grab your existing and potential clients’ attention for an extended period of time by giving them something of value, that is also easy for them to digest.
One of the biggest advantages of podcasts is that the format can reach your target audience at a time when few other digital channels can: in the car. What other channel can you routinely expect to engage with your audience in an intimate environment for such an extended period of time?
Go Mobile, Or Go Home | Social Media Marketing Trends
Mobile marketing has been one of the biggest social media marketing trends this year. In fact, the results of a study show that almost 40 percent of time spent online is through some type of mobile device. The rise of smartphones, and their almost universal acceptance and use means that optimizing your social content for mobile is no longer optional.
Google Plus | Social Media Marketing Trends
Google Plus growth is definitely accelerating, and at least one analyst calculates that Google Plus will pass Facebook in total users in 2016. Most people agree that now is the time to jump into it, if for no other reason than to benefit from the additional SEO push that Google gives to their own Google Plus-based traffic. With just over half of marketers using the platform, and 61% of businesses planning on increasing their Google+ activities this year, Google+ is obviously still top of mind for marketers.
With social media evolving at an incredible speed, it’s vitally important for businesses to stay on top of the changes in order to get the most value from their social marketing investment. While marketers are leveraging the power of social media, there are a few social media trends that are going to stay for a long time. Focusing largely on these popular trends can help you in targeting your audience precisely and gain umpteen benefits. How will you be taking advantage of these trends in your social media marketing strategy?