Startup Business Website Design | The Surprising Thing People Love (And Hate!) About Your Website
Startup Business Website Design | Out of all the tools in your marketing arsenal, your company’s website is perhaps the most powerful one. Research shows that the first place the vast majority of people will turn to for information on a business or service they’re interested in is the Internet. That means both your existing and potential clients are searching for you online, from their laptops as well as tablets and mobile devices. In other words, your business needs to be online.
Much like fashion, web design is constantly evolving with trends and fads coming and going. When it comes to setting up a website that will make a favorable impression on your potential clients, you will always do well to keep everything up to date and on trend. Want to make sure your visitors exit your website almost the moment they get there? Be sure to make it difficult for them to find what it is they are looking for. Want to get potential clients to stick around on your website longer and make a purchase? Follow these these design tips.
Less Is More | Startup Business Website Design
It has been proven time and time again – web users don’t like websites that have too much clutter or require endless clicking to find the information they’re looking for. Much like a well-organized shop, a clean and clear website design enables your visitors to find what they are looking for. Remember that you have just five seconds to explain your value proposition to users when they enter to your website. The back button is the most widely used command on the web, so if you don’t answer a visitor’s needs right away, they will click “back” and abandon your website.
Keep The Content Fresh | Startup Business Website Design
The last thing you want is visitors to see outdated content and think your business isn’t active online, which could affect your bottom line. Keep in mind that if any of this content is time-sensitive, you will have to make sure it has not become outdated. If your last press release, for example, is from two years ago, consider removing that page altogether or including a few new ones to avoid appearing behind the times. Your website is your company’s face to the world, so you’ll want to make sure it shows that your company is up to date on industry trends and is actively engaged by regularly creating new content.
Use Color Strategically | Startup Business Website Design
Yes, color is generally the “fun” part to any design. However, keep in mind that it’s incredibly easy to go overboard really quickly. Using a mostly neutral color palette can help your site project an elegant, clean and modern appearance, and using small amounts of color for headlines or key calls to action helps guide visitors to your most important content. Use colors that go with your logo colors; choose one or two fonts and use them consistently across the site.
Boost Your Call To Action | Startup Business Website Design
Look at any successful service provider’s website or an online store and you will notice they include a call to action. The most common calls to action are “Request a Quote,” “Buy Now,” and “Work With Us.” While the call to action button shouldn’t look like a billboard on your website, it should carry enough visual weight to instantly grab the visitor’s attention. Calls to action should also be in the top masthead area and body of a page (above the “fold” that requires the visitor to scroll). If your page is long enough, having another call to action on the bottom of your page is a wise idea as well.
Optimize It For Mobile Devices | Startup Business Website Design
With the number of mobile users growing every day, it has become vitally important that your website has a responsive design which looks great on both your desktop and your mobile phone. A significant number of people say that a negative mobile shopping experience can force them to give up on a website and check out a competitor instead. To create a great mobile website, you will want to get rid of any clutter, maintain a visual hierarchy and make it as easy as possible for visitors to take action. For example, forms should be big enough so that fingers can easily complete them and call to action buttons should be large enough to be easily tapped and difficult to miss.