Startup Logos Explained | The Logo Design Guide You Didn’t Know You Needed
Startup Logos Explained | Many business owners wonder what can be so difficult about designing a good logo. They’re tiny, they look easy to do, so no problem, right? When you only see the final product, designing a logo can look like it was a simple task. However, an effective logo is more than a simple graphic – a strong logo can tell a story about your business and your brand, who you are, what you do and what you stand for. That’s a lot to ask of one piece of art, which is why it’s important that you take the time to get it just right.
A professionally designed startup logo says to the world that you’ve arrived and are ready do some serious business. However, more logo designs are out there than ever before, and with that comes the challenge of being unique and memorable. How do you come up with something original that stands out in a sea of identities? And how can you create something quickly while retaining quality?
Be Simple | Startup Logos Explained
There are a million ways we could tell you this, but, again, let’s keep it simple: Be simple! The thing is, a logo is not exactly a testing ground for your illustration and typography skills. It is more a test of your design insight and presentation sense. You want to have a balanced combination of simple and quirky — you want your logo to stand out, sure, but you don’t want your potential clients to have to sit and stare, analyzing the logo. A refined and simple graphic will also catch the attention of a viewer zipping by signage at 70 miles per hour, on packaging on the shelves of a grocery store, or on any other material used for advertising, marketing and promotion.
Aim For Originality | Startup Logos Explained
A logo is what helps distinguish a brand from its competitors, so it’s crucial that it stands out from the crowd for all the right reasons — something many new business owners struggle with. Look at the logos of other businesses in your niche. Do your competitors use solid, conservative images, or flashy graphics and type? Think about how you can make your logo different from those of your competition. In many cases, imitation is the best form of flattery — with logo design, this is definitely not the case. What’s important is to come up with something that you believe is different from anything already out there.
Make It Versatile | Startup Logos Explained
Being versatile goes a long way in making a logo design effective. If your logo looks amazing on posters, but illegible on coffee mugs or business cards, it will never do its job. In our digital age, where logos will appear on various devices and across different materials, you have to create something that transcends paper. It must work for apps, look great on different backgrounds, icons, avatars and print, and it must be flexible in size.
Know Your Audience | Startup Logos Explained
Your logo should be able to appeal to your target audience, so it should be designed with them in mind. You may be the most conservative person on the planet, but if you’re trying to get the attention of the hip-hop crowd, you need to keep in mind that your sensibilities are probably different than theirs. A logo that appeals to you probably won’t do anything for them. For example, a child-like font and color scheme would be appropriate for a logo for a children’s toy store, not so much for a law firm.
Watch Your Colors | Startup Logos Explained
Keep in mind that each color has a different meaning and can affect your message — don’t fall into the trap of communicating the wrong message because of a simple brush stroke. Bright and bold colors may grab someone’s attention, but could also seem brash; muted tones exude sophistication, but could be overlooked. Ideally, your choice of color should be made based on your target audience. Consider the age, gender and cultural orientations of the target audience, and couple it with your artistic creativity, and you’ve got a killer color scheme for your logo and your entire brand already!
Leave Trends To The Fashion Industry | Startup Logos Explained
Trends come and go, and when you’re talking about changing a pair of shoes, or buying a new pair of jeans, that’s fine, but when it comes to your brand identity, longevity is key. Try not to use clip art either. However tempting it may be, clip art can be copied too easily. Not only will original art make a more impressive statement about your company, but it’ll set your business apart from others.