Startup Marketing Guide | 6 Affordable Photography Marketing Ideas That Work Like Crazy
Startup Marketing Guide | Marketing is one of the most important elements of every business plan, especially in the photography industry – an industry where the growth is not showing any signs of slowing down. There are countless photographers joining the industry on a daily basis and starting their own businesses, which means your first step towards success will be figuring out how you can stand out from the crowd of other shooters in your particular niche or area.
Contrary to what many marketing agencies would love to have you believe, marketing doesn’t have to be overwhelming or even expensive. What it needs to be, however, is creative and effective. In order to hit the ground running from the moment you launch your business, you’ll need to do your homework and actually prepare a solid foundation so you don’t get caught scrambling at the last minute for a marketing strategy, which is why we found some of the most powerful marketing tricks you can start using today, regardless of your budget. Let’s get to the good stuff, shall we?
Clearly Define Your Target Audience | Startup Marketing Guide
There’s no aspect of your business that won’t be affected by your target audience, so if you’re taking your photography startup seriously, you’ll want to make sure you clearly define your ideal client before you do anything else. This seemingly small step will affect not only what equipment you get, but also where and how you can engage your potential clients the easiest. After all, you’d approach marketing a lot differently if you were running a wedding photography photography than you would if you were running a stock photography business.
Set Up A Website That Appeals To Your Ideal Client | Startup Marketing Guide
This is one of the more expensive marketing tools, but it will definitely be worth your while. Pretty much every potential client will check your website before reaching out to you, so whatever you put up, you need to make sure it appeals to your ideal client. Also, you’ll need to limit your image selection to only the best examples of your unique style, creative vision and area of specialization. A photography website isn’t your cloud storage, so don’t upload every picture you ever took. If you’re targeting brides-to-be, there’s no need to showcase architectural shots on your portfolio website.
To take your website even a step further, consider including a blog page. The benefits of a regularly updated blog are practically endless, and you can’t afford not to at least consider setting up a blog on your website. It will give you an opportunity to use your target keywords in an organic way, which in turn will boost your search engine rankings. It will also keep your visitors coming back for more! Think about it: photography websites are notorious for not being updated on a regular basis, which gives your visitors no reason to keep coming back. An interesting and informative blog will do just that!
Email Marketing Is A Powerful Tool When Used Right | Startup Marketing Guide
Mentioning marketing and email in the same sentence sends shudders down most photographers’ spines and their reaction is usually “I don’t want to spam my potential clients!” However, if you don’t have a way of capturing email addresses of your website visitors, you’re missing a great business opportunity. By setting up a newsletter signup box on your website, visitors that are interested in your work can subscribe to receive your newsletter every time you have something important to announce, like a new discount or a new service. These people are already interested in what you might have to say, so take advantage of the opportunity and start building your email database right away!
Social Media Is Here To Stay | Startup Marketing Guide
There’s no denying that social media is here to stay, and if you think it still just a bunch of random websites for high-school and college students, you’re up for a rude awakening. Why should you build a social media presence if you already have a website and a regularly updated blog, you ask? It’s simple – because your potential clients are on social networks, not your website. By building a strong social presence, however, you’ll boost the traffic to your website, but also build a reputation of an established and success industry leader.
Offer Referral Bonuses | Startup Marketing Guide
There’s no marketing tool more effective than a satisfied client, no doubt about it. A satisfied client will not only become a loyal client for life, but will also send their friends and family your way. However, not all clients will actually take the initiative and refer you to their friends. To get the most out of your existing clients, let them know how much you appreciate referrals and give them a small reward for each new client they send your way. This will need to be something that has high perceived value, but doesn’t cost you too much, like a couple of free prints, or a discount on their next purchase.
Referral Programs Are All The Rage | Startup Marketing Guide
We’ve designed websites for many wedding photographers, and we noticed one interesting trend: a lot of them feature other business owners on their websites, and the reason is rather simple. By featuring other business owners that target the same audience yet provide non-competing services such as wedding venue owners, cake decorators and wedding planners, they’re building a referral network of business owners that refer their clients to other business, helping each other out. You’d be amazed how loyal to each other business owners can be once they really hit it off!