Startup Website Design Tips | Start Your Business The Right Way! Six Quick Web Design Ideas To Help Your Small Business Go BIG
Startup Website Design Tips | Your website is perhaps the most powerful marketing tool in your small business arsenal, especially if you’re selling products or services only online. However, even brick-and-mortar stores can benefit from a website that showcases their inventories and helps potential clients find their locations. It puts your product or service potentially at the fingertips of anyone across the world, reinforces your brand, and authenticates your business.
For small businesses especially, your website is your storefront, your calling card, your pick-up line. Getting a new or redesigned small business website up and running can be a bit overwhelming, though. There are a lot of options and costs can vary wildly. Luckily there are a few things you can do to get more traffic, grow your client base and have fewer problems with your small business website. Whether you already have a website that needs to be improved, or don’t even have a website yet, make sure to apply these six tips to help you get the website your business needs and deserves.
Brand Identity Will Make You Stand Out | Startup Website Design Tips
The most effective marketing is focused on brand consistency. A strong brand identity is vitally important because you want your website to look as professional as possible and instill confidence in potential clients. Select a design, fonts, color scheme, logo, and other brand elements very carefully. If you use an off-the-shelf template and your website looks like countless other websites on the Internet, you’ll miss a great opportunity to make a unique impression. Why would a potential client remember your website when they have seen dozens of other websites that look exactly like yours?
Content Is Key | Startup Website Design Tips
All the search engines scan website content now – almost ignoring things like meta tags. The more content you have throughout your website, the more the search engines can scan – but there is more to it then just that: your visitors like content too. Keep in mind that if any of the content on your website is time-sensitive, you will have to keep an eye on it to make sure it has not become out of date. More precisely, if your last press release dates from two years ago, consider removing that page altogether or adding a few new ones to avoid appearing behind the times.
Give Your Content Some Space | Startup Website Design Tips
It has been proven time and time again – people don’t like websites that have too much clutter or require excessive clicking to access the information they’re looking for. Much like a well-organized store, a clean and clear website design enables your visitors to quickly locate what they are looking for without getting distracted. White space should never be overlooked, because it draws the eye towards the content that is truly important. The more important an image or piece of text is to your overall message, the more space you should give it.
Don’t Forget Call To Action Buttons | Startup Website Design Tips
Website visitors aren’t likely to work too hard to find out out how they can give you their business, and they shouldn’t have to. Include visible call-to-action buttons throughout your web pages so visitors can take the next step and convert to paying clients. A call to action refers to the links, buttons, or text on your website that invites visitors to do something. Clear calls to action get visitors to take the next step and go from just looking at your website to contacting your business.
Make It Easy To Navigate | Startup Website Design Tips
Navigation tabs or buttons should be consistent across all your web pages. For optimal results, you’ll want to position navigation using the F-shaped reading pattern, with buttons, links or tabs running across the top or left side of the page. These days, people are used to being able to search for what they want and get meaningful results with a single click of a button. Adding a search function to your website will help prevent clients from looking elsewhere if they don’t instantly see what they are looking for on your home page.
Connect To Social Media | Startup Website Design Tips
Including “extras” like a business blog, landing pages, social media buttons and an RSS feed is no longer optional. Few companies can afford the loss of leads and business associated with a basic website that just introduces the company and provides the visitor with a short overview of the services being provided. Whether your clients are consumers or other businesses, connecting with them on social media is an effective way to spread the word about your products or services, as well as increase traffic to your website.