Stationery Design Guide | First Impressions Count! 6 Expert Tips To Design Stunning Business Stationery
Stationery Design Guide | In today’s world, business stationery has become the last tangible piece of marketing, making your stationery items vital in leaving a lasting impression. There will always be the need for certain stationery items around the office and for correspondence, which in turn means there’s always every reason to consider investing in custom business stationery. Oftentimes, the first impression of a business will be provided by the letterhead, business card, or some other stationery item, so choosing the right logo, placement, colors and other elements is essential.
When designing stationery for your business, it is crucial that you do not take that decision lightly. You do not want to send the wrong message to existing or potential clients and business partners by using stationery that is not up to the standards of your products or services. From the letterhead to the quality of the paper, the color scheme, fonts, and the layout, everything in your business stationery design matters if you’re trying to make the best possible first impression. You only get one chance! Read through our vital business stationery design tips to make sure your design shows your business in the best light.
Include The Important Information | Stationery Design Guide
Effective business stationery has to include your contact information. Incorporating your company address, phone number, email address, fax number and any other methods of communication that you believe are important into the design of your stationery will make it easy for potential clients to reach out to you. If you are a VAT registered business, also make sure you include the VAT number on your business letterheads. This not only ensures you are sticking to the rules, but it also gives the potential client the reassurance that you are a reliable business and can be trusted.
Find The Right Fonts | Stationery Design Guide
Many businesses will try to stand out from the crowd with their custom stationery items, but you need to make sure that you do not choose unreadable or complex fonts. Your potential clients will be looking for text that is easy on the eye, that can communicate information clearly and efficiently. Text should be printed in an easy-to-read format, aligned left to right. Using no more than two different fonts will keep the style consistent throughout your stationery items and the text readable.
Put Your Brand Colors To Work | Stationery Design Guide
Your business stationary should definitely include color to make it stand out – it can grab the attention and make the read all that bit more interesting! When choosing the color scheme, you should always try to make it match the color palette used throughout your website, business cards and other branding materials. This will ensure that your business stationery is aligned with the branding materials that have already been sent out.
Use Plenty Of White Space | Stationery Design Guide
Even though you may be tempted to fill in every inch of your stationery with information or imagery, this may result in your stationery becoming too cluttered and a reader losing interest quite quickly. Choosing a design that includes plenty of clean white space will help the important parts and your message stand out. A design that is too busy will distract clients from noticing the important things on the stationery, such as your contact information and logo.
Invest In Good Paper Stock | Stationery Design Guide
If you send out a flimsy and poorly designed piece of custom business stationery – let’s say a brochure – your potential clients are likely to compare the quality of your brochure to the quality of your services. Not the best move. A client will notice the difference between standard photocopy paper and thick, glossy, high-quality paper. This small detail can be enough to change the perception of your business in the minds of potential clients.
Ensure Consistency | Stationery Design Guide
Custom printing stationery can take a number of forms, but with every stationery item there should be the same consistency throughout with the visual design, tying in your stationery with the same look and feel. However, keep in mind that what looks great on a coffee mug does not have to look as nice on a pen or in the corner of a piece of paper – which means you need to create a design, or at least a theme, that’s consistent across all items. In order to achieve this, consider paying more attention to colors and fonts, while giving complex visuals and other such elements a backseat.