Stationery Design Ideas | Redesigning Your Business Stationery? Here’s The Anatomy Of The Perfect Design
Stationery Design Ideas | In today’s tech-driven world, most of our communication happens online – whether you’re emailing a potential business partner, replying to a tweet from a client, texting a spouse, or IMing a colleague. While there are entrepreneurs that run their businesses pretty much exclusively online – there’s still so much to be said about printed materials, especially business stationery. To put it simply, in spite the whole on-screen digital revolution, there are still certain traditional business tools and tactics that simply cannot and will not be replaced.
Just because business stationery has been around for ages, and isn’t showing any signs of going away any time soon, it is no longer used just to provide basic information about yourself and your small business. Today, more and more entrepreneurs are using creatively designed business stationery to convey the image and personality of their businesses to leave a long lasting impression. What’s crucial to remember is that you often only get one single chance to impress the recipient with your stationery, so it’s important to consider everything from the colors you choose to the quality of the paper and so many other elements.
Reinforce Your Brand | Stationery Design Ideas
Sure, anyone can download cheap stationery templates and throw together a stationery package. However, not everyone can put together an effective stationery package that’s not only effective in delivering a message, but also communicating the nature of your brand and boosting its exposure. So, what can you do to turn random stationery items into powerful branding tools? Be consistent!
By consistently using your logo, as well as your brand’s colors, graphics, and even fonts, you’ll turn your brand into a memorable visual experience. To ensure consistency, though, you’ll want to clearly define your branding style guide. This might not sound too important if you’re the only one handling branding right now, but once you hire someone to design any stationery item, they’ll have a much better idea of what your brand is all about if you provide them with the guidelines.
Don’t Overwhelm Your Potential Clients With Too Much Information | Stationery Design Ideas
There’s a thin line between providing your potential clients with the information they need to reach out to you and overwhelming them with unnecessary details that only clutter your stationery items. Keep in mind that you will have to choose the most appropriate and important contact details for each stationery item, because some of the items may not be big enough to fit them all on!
From your business cards to the billboards you set up (dream big, right?) you’ll need to feature your logo and the name of your business. Then, depending on the item, you’ll need to consider including your own name, phone number and email address. If you’re a VAT registered company, you’ll also want to include your VAT number to reassure your potential clients that you are in fact an established and reliable business.
Details Can Make The Biggest Difference | Stationery Design Ideas
Majority of business owners will consider creating a custom letterhead and a have business cards printed, but what many fail to understand is that the letterhead can also be adjusted for digital use, which will boost brand consistency even further. You’ll also want to look into having stickers and labels created for packages you mail out, as well as custom envelopes and even brochures, pens, mouse mats, mugs – the list goes on and on.
What it all comes down to is your business’s unique needs, so make sure you don’t dive in and order a stationery package you’ll never actually use. Here at MediaNovak, we have a couple of branding packages, but we make sure we learn the needs of our clients before we start sketching the initial ideas, so we can tweak the packages to fit their businesses perfectly.
Include Plenty Of White Space | Stationery Design Ideas
At the end of the day, the ultimate goal of your stationery items is to communicate a particular message, which means your job is to come up with a design that will help you communicate your message, and not a design that overshadows the message. If your potential clients are talking about how amazing your letterhead is, barely mentioning the contents of the letter or the email, you’ve got a serious problem. By including plenty of white space and keeping the design simple, you’ll help your message stand out – remember, the more important a piece of information is, the more white space you’ll want to include around it. Keep in mind, though, that white space doesn’t necessarily have to be white – it’s a term that refers to the blank space around an element.
Use Only High Quality Materials | Stationery Design Ideas
It’s important to use only the most premium paper and other materials for your professional correspondence. Think about it – a potential client will start forming an opinion of you and your business the moment they’re feel the business card in their hands. And believe us, people will notice the difference between standard photocopy paper and thick, glossy, high-quality paper stocks. This small detail can be enough to change the perception of your company in the mind of your target market. If you cut corners on the most tangible representation of you and your business, what will that say about the quality of the products or the services you’re providing?