Stationery Design Made Easy | The ABCs Of Business Stationery: Does Your Stationery Meet These Branding Rules?
Stationery Design Made Easy | Over the last few years, online marketing has come to the forefront of most marketing strategies, but that doesn’t mean the Internet is the only tool you can use to market your business and build your brand. After all, regardless of the size of your business, building a consistent brand image throughout your marketing materials, both digital and printed, can be the difference between success or failure for you and your business.
People view traditional mail as less spammy than most other forms of communication. It’s a tactile and personal way to engage with your existing and potential clients and business partners. In today’s online world, your business stationery has become the last tangible piece of marketing, which makes its design critical in leaving a lasting impression. So what are the key dos and don’ts when designing and printing business stationery?
Say It With Stock | Stationery Design Made Easy
The very first impression your potential client gets of your business won’t be through your logo, color scheme or design. It will be the feel of the paper as they remove your letter from the envelope. Yes, printing on thinner paper is more affordable, but what does that say about your business and the quality of the products you’re offering? Choose your paper carefully, because it says as much about you and your business as the words on it. A client will fell the difference between standard photocopier paper and thick, glossy, high-quality paper. This small detail can be more than enough to change the perception of your company in the mind of a potential client.
Stay On Brand | Stationery Design Made Easy
Branding is a top priority for most business owners, as it allows potential clients to build up recognition. Together with coordinating business cards, envelopes and printed sales materials, business stationery should be designed to reinforce your brand and leave a positive impression of the company through the right choice of logo, colors and other brand elements. Business stationery can take a number of forms – business cards, letterheads, brochures, pens, mouse mats, mugs – the list goes on and on. But with each printed item, there should be the same consistency in the visual design, tying in your stationery with the same look and feel.
Cover Your Bases | Stationery Design Made Easy
Never forget that one of the most important things you must include into your design is your contact information. Incorporating your company address, phone number, email address, and any other way of communication that you this is important into the design of your stationery will make it easy for clients to reach you. However, don’t print a fax number until you’ve checked how many faxes you actually received last year. If the number is small, you should consider replacing this with your social media profiles (your Twitter handle, for example).
Dare To Be Different | Stationery Design Made Easy
Color is always a powerful tool when it comes to stationery and other marketing materials – it demands attention and makes the read all that bit more interesting! Color signifies quality and value in the reader’s eye and is visually appealing. To ensure consistency and reinforce your branding, use your company’s brand colors throughout your stationery design. Think carefully how to use colors when designing each stationery item to create a unified look and feel.
Ensure Readability | Stationery Design Made Easy
Choosing font styles and colors that are easy to read isn’t optional. Text should be printed in an easy-to-read format, aligned left to right. While your font should be unique, you should take your audience into consideration when designing your stationery. Age, attention span and demographics all play a role in choosing the proper font. While most brands will try and stand out from the crowd with their custom printing designs, make sure that you do not use illegible or complicated fonts. Using no more than two different fonts also keeps the style consistent and the text readable.
How Important Is The White Space? | Stationery Design Made Easy
Crucial. In fact, a common mistake is not including enough of it. People try to cram too much into leaflets, letterheads, and even business cards, which can be very off-putting. A design that is too busy will distract clients from noticing the important things on the stationery, such as the actual message, your contact information, or your logo. White space, on the other hand, can help break down areas of your stationery, allow you to form sections and emphasize the important information. Don’t become too obsessed with cramming in all the information you possibly can. The message is key.