Stationery Design Tutorial | Look Good In Print : 6 Secrets To Great Stationery Design
Stationery Design Tutorial | Even in today’s digital world, business owners still rely on printed stationery for professional correspondence. Contracts, client or fundraising letters, internal memos and other company documentation still make their best impression on professionally-printed letterhead, particularly with matching envelopes. Designing stationery as part of a branding project is always a creative and enjoyable job. Not only can you express your creativity through the design, it also enables you to experiment with different paper stocks and inks to create premium quality items.
There’s a huge difference between getting a letter on standard blank paper, and getting one that sports a beautifully designed letterhead. Your stationery acts as a marketing medium, provides the opportunity for brand engagement and, more than anything else, lend credibility to the words on the page. Today, more and more business owners are using creatively designed business stationery to portray the image and personality of their businesses to make a long lasting impression. In this post we have listed some of the best tips for designing business stationery.
Color Scheme | Stationery Design Tutorial
Your business stationary should include color to make it stand out. Matching the colors in your logo to those on your stationery is a wise idea for branding purposes. Over the last several years – full color has become much more affordable. Since the vast majority of stationery items are printed in black ink on white card stock, adding color is a very simple way to make yours stand out. Even the background can include some color, if it’s light enough for the text of your letter to be read whether printed or handwritten.
Fonts | Stationery Design Tutorial
While most entrepreneurs will try and stand out from the crowd with their custom printing designs, make sure that you do not choose illegible or complicated fonts. Clients will be looking for text that is easy on the eye, that can communicate information clearly and effectively. What fonts best convey your brand? Fonts can be formal or fun, classy or cool – try a few and see which ones suit your logo and your style. Text should be printed in an easy-to-read format, aligned left to right, and using no more than two different fonts keeps the style consistent and the text readable.
Contact Information | Stationery Design Tutorial
As obvious as it sounds, make sure you always include contact information on your custom printing items, and you will have to choose the most appropriate and important contact details for each stationery item as some of the items may not be big enough to fit them all on. Including your company address, phone number, email address, fax number and any other methods of communication that you feel are important into the design of your stationery will make it easy for clients to reach you. Placing the important information in the most accessible place is important, while less important information can be tucked away into other areas of the stationery design.
Clean Space | Stationery Design Tutorial
It may be tempting to ‘throw the kitchen sink’ at your business stationery design and include every possible contact detail and testimonial. This is best avoided however because you risk drowning your message which is the reason you’re sending out the stationery in the first place! Even though you may be tempted to fill in every inch of your stationery with information or imagery, this may result in your stationery becoming too cluttered and a potential client will lose interest quite quickly. White space can help break down areas of your stationery and enable you to form sections and prioritize the areas of importance.
Paper Quality | Stationery Design Tutorial
Choosing high-quality paper will make your stationery design feel more professional. There are many different paper stocks available today, each with their own characteristics. If you print a flimsy and poorly designed piece of printed stationery – let’s say a brochure – your clients are likely to compare the quality of your brochure to the quality of your services. Bad move. For a comparatively small increase in cost, business stationery can really stand out if it is printed on good quality paper which will look and feel superior to the standard photocopier paper.
Adapt For Online Use | Stationery Design Tutorial
Any stationery designs that you prepare for custom printing should be versatile enough so that you can adapt them for online use – such as online business cards and letterheads, and logos etc. These will need to look the same as your printed versions in order to build up that recognition of your brand.