Stellar Business Card Design Ideas | Get Big Attention For Your Small Business! 6 Business Card Ideas That Will Turn Heads
Stellar Business Card Design Ideas | Many entrepreneurs overlook the value of having a professional business card that reinforces their brand image, yet this small piece of paper can be a vitally important part of any stationery package. It’s often the first thing potential clients get from you, so it’s your first opportunity to leave a strong, positive impression on them. In other words, business cards aren’t just for providing clients with your contact information; they also spark conversations and spur relationships.
While it’s true that we don’t use them as much and in the same way we used to, business cards still represent you and your small business, and they’re an extension of your company’s visual identity. Whether you are meeting a potential client for the first time or a potential business partner at a networking event, your business card is a vital factor in leaving a good impression. Savvy, well-connected business owners never leave office without a stack of effectively designed business cards in their wallet or purse, but what exactly constitutes an effective business card design?
Simplicity Is Key — Avoid The Tricks And Gimmicks | Stellar Business Card Design Ideas
You want a business card to be pretty easy to use. Like most things in design, simple is better, so don’t over-design things. Think carefully about which design elements you want to use – you need to achieve a balance between grabbing the potential client’s attention without making your business card look cluttered. Consider using the back of the card or make a folded business card if you need more space for additional information, instead of cramming everything on one side.
Cover Your Bases | Stellar Business Card Design Ideas
Start by thinking about the vital information you want to include, which will usually be a name, phone number and email address, then work your design around presenting this information in a creative and effective way. Many business owners no longer include a physical address on their business cards, so if you’re limited with space, you may want to remove this from your business card. There is very limited space on a business card, so by limiting the amount of the information you’re including, the overall design will be cleaner and easier to read.
Ensure Your Text Is Readable | Stellar Business Card Design Ideas
This is a pretty vital, and oftentimes overlooked element in business card design. You wouldn’t want your clients to have to strain their eyes to decipher your website address or email. As a general rule of thumb, don’t use font smaller than 8pt. Be sure the font color stands out against the background of the card as well. Light gray type on a white card makes it hard to distinguish letters and numbers. And lastly, don’t forget about the font itself: keep it professional and simple – don’t be tempted to use Comic Sans, or a complicated calligraphic font which is impossible to read.
Use Color To Stand Out | Stellar Business Card Design Ideas
You want to make sure your business card stands out and is remembered, especially when exchanging cards at a networking event. It’s always a good idea to add color, a fun design, or even a catchy phrase to make the card memorable. Bright colors – when used right – can make a business card stand out even from the largest pile, and look distinctive. This tactic is often used by design and creative businesses, with the goal of appearing fresh, exciting and original.
Consider The Thickness Of Your Business Card | Stellar Business Card Design Ideas
Thicker cards tend to feel more expensive – making you appear more professional. A business card printed on paper thinner than 300gsm, on the other hand, looks and feels rather thin, which can make it feel tacky and cheap. If the card feels flimsy or looks like you printed it yourself on your office printer, it will leave people with impression that they are dealing with a business that will disappear as soon as the owner finds a real job. Have your business card professionally printed on good heavyweight business card stock.
Pay Attention To Borders And Bleeds | Stellar Business Card Design Ideas
In fact, it’s best to try to avoid using borders on your business card designs at all. They may look good on a computer screen, but when the cards are cut, you will most likely have some ‘lop-sided’ edges. Printers recommend leaving a 3mm Bleed – an area the same color as the background – around the edges of your card, purely for this reason.