Stellar Business Cards | Keep Your Business Cards From Becoming Trash – 6 Vital Design Tips
Stellar Business Cards | A vital element of any elevator pitch, and essential to on-the-ground marketing, a simple business card is crucial to increasing both the revenue and reputation of a small business. With all the digital communication mediums available today, you might not think your business card is your most important networking tool. However, it stays out there on the front lines, leaving impressions on potential clients long after your meeting is over, and providing them with a way to reach you. That 3.5-by-2-inch card can either leave a lasting impression, or end up in the closest garbage can faster than you can say, “Let’s do lunch.”
Using business cards to market your business is a crucial component of a quality branding strategy. If you do not have a business card that stands out, people will quickly forget your business. It’s often the first item potential clients get from you, so it’s your first opportunity to make an impression. The kind of impression you make is up to you…
Go For Quality | Stellar Business Cards
Usually, it is best to have your business card professionally printed; however, if you’re printing them at home, make sure you use quality, thick paper for best results. as this shows you’re a serious business, and it may keep your card out of the garbage can. It is crucial that your business cards are not so flimsy that they can be easily ripped or folded, because this will send a wrong image. If you choose something cheap looking, thin, it will have a negative effect, while something like embossing or a metallic foil on a specially treated stock will certainly leave a much more positive impression.
Include All Necessary Details | Stellar Business Cards
Contact details are mandatory, whether it is a phone, number, fax number or email address. Wherever possible, have more than one way of contact listed on the card to give people choice and ensure they can reach you. However, don’t overdo it. While you may be tempted to offer a wide array of contact options (office, cell and fax number; street address; e-mail; Twitter and Facebook ID; LinkedIn URL), a better idea is to prune ruthlessly. Ask yourself: Where do you really engage with potential clients? Some people only list their website, city, and business telephone number. This will keep you from getting more spam emails or unsolicited cell phone calls.
Don’t Overdo It | Stellar Business Cards
Business cards are typically just 3.5″ x 2″, so you don’t have too much space to work with. Even though you want your business card to leave a great first impression, don’t make it too complicated. A sleek and simple card design may be enough. Avoid cluttering the card with too much noise. People shouldn’t feel overwhelmed by too many images, or different fonts, because it will take away from the information on the card.
Print In Color | Stellar Business Cards
Unless your business particularly benefits from using only black and white, a full-color business card is a much better idea to catch attention and wow a potential client. Using a glossy finish can help make your card stand out even more, especially if it includes a high amount of color. You should think about the image that you want to convey about your brand with your design. While color psychology is complex, it is vital to understand that it definitely has a huge effect on the way in which other people will perceive your business.
Utilize The Back Of Your Card | Stellar Business Cards
While you need to have written content on one side of the card, think about saving the other for something more visual. Perhaps you could use the space to display an image of your product, or something related to your business. A map, calendar, business motto, personal statement, or inspirational quote might also be appropriate. By adding some sort of content (or value) to your business card, you might just save it from the trash can.
Be Consistent With Fonts | Stellar Business Cards
Don’t use a lot of different font styles or types. Instead, select one that is appropriate for your business and that fits with your brand’s image. If you’ve got a lot of information to display, you may be tempted to shrink the size of your text. Beware – small text can often look readable onscreen, but turn into an illegible smudge when printed.