Stellar Photography Logo Ideas | Five Surefire Ways To Design A Logo That Puts Your Photography Business On The Map
Stellar Photography Logo Ideas | Logos are all around us – so much so, in fact, that our brains became pretty much immune to them. Just think about all the brand logos you see in the morning from the moment you get up till the moment you leave your place – from the logo on your phone, coffee, coffee machine, and toothpaste, to the logos on your clothes and on your car. This is a great evolutionary feat, no question about it, but it poses a serious challenge for business owners. Your logo represents your business, so it’s only natural that the last thing you want is to have your logo blend in with the rest of the logos your potential clients ignore.
Yet, you’d be amazed just how many photographers out there choose to cut corners when it comes to their logos, or decide not to get one at all, thinking that their work is the absolute best representation of their brands. While this might be true, it’s important to keep in mind that your potential clients are likely to see your logo before they get a chance to check out your work – and if it doesn’t stand out and leave a good impression, you’ll end up losing more business than you think! So, what can you do to have a logo that breaks through the mental barrier and gets noticed, without breaking your budget? Read on to find out!
Know Yourself! | Stellar Photography Logo Ideas
Before approaching a logo designer or a design agency, you will want to do some soul-searching and think about the message you’re trying to convey with your logo. This is vitally important, because you don’t want just a generic, pretty logo – you want a logo that represents your photography business, conveys your unique creative vision and appeals to your target audience, so take some time to think about the personality of your brand and how you can instill the characteristics of your brand into your logo.
You’re definitely not the only factor here – don’t forget about your target audience. For example, you might be the edgiest and most open-minded person, but if your target audience are high-end brides to be, keep in mind that the logo that appeals to you personally probably won’t appeal to your target audience. This is why it’s best to clearly define your ideal client in terms of age, gender, marital status, heck, even finances in order to figure out what design will work for you.
You Have To Odd To Be Number One! | Stellar Photography Logo Ideas
One of the most common mistakes photographers make that make the logo blend in with all the rest logos we all see on a daily basis is rushing to online sellers and getting cheap logo templates. While we don’t have anything against logo templates, there are several critical issues you need to keep in mind before getting one. First, these are usually designed by amateurs or beginners, and tend to have all the telltale signs of amateur design, which can damage your image more than you think. Think about it – if you’re using a cheap logo, what will that tell your potential clients about the services you’re providing.
If you’re serious about standing out from the crowd, you will need ensure the logo you’re using is not only appropriate for your brand, but also unlike any other logo out there. Take some time to do your research – take a look at what’s already out there and find an opening for something new. It’s important you don’t copy, imitate, or even parody any other logos; instead, come up with a unique design that will stand out the moment a potential client lays their eyes on it.
Keep It Simple! | Stellar Photography Logo Ideas
The first thing most photographers will do is keep adding design elements to ensure their logo stands out. However, adding cheesy effects, complex 3D designs, or shadows isn’t necessarily the best idea. While these might look quite good on your computer screen, they’re more than likely to do more damage than good once you scale down your logo to fit it on a business card or a similar item. Not only is a complex logo difficult to use on smaller items such as pens, business cards and thank you notes, but they’re also difficult to remember, and you want a design a potential client will be able to remember and recognize at a single glance!
Include The Name Of Your Business | Stellar Photography Logo Ideas
There are plenty of companies out there using a simple graphic, without any text. Think Twitter, Starbucks, or even Nike. However, before you go ahead and leave out the name of your business from your logo, remember that most of these companies only recently dropped the names from their logos, and they did after investing endless amounts of time and money into marketing and branding efforts. You probably don’t have Twitter’s marketing budget (Just yet, anyway!), you’ll want to include the name of your business in your logo so it’s obvious to your client whose logo they’re looking at!
Stick With It! | Stellar Photography Logo Ideas
Once you’re done designing your logo, it’s vitally important you don’t change it too often. Smaller changes here and there are perfectly fine (even expected!), but completely overhauling your logo will alienate the clients that remember your old logo and confuse potential clients, so before you go public with your logo, make sure it’s something you’ll be able to live with for the next two, ten, or even fifty years.