Successful Logo Design Secrets | Seven Logo Design Tips To Help You Stand Out In A Saturated Market
Successful Logo Design Secrets | In the midst of writing your business plan, coming up with a marketing strategy, and hiring staff comes one of the most important moments in the life your small business; designing a logo. If someone asked you to draw the McDonald’s logo, you’d have no problem sketching the golden arches. McDonald’s and other established brands like Coca-Cola and Apple have timeless, memorable logos, but it’s not just the big guys that reap the countless rewards of a well-designed logo.
Designing a logo is simple, right? Think again. There’s more to designing a brand’s visual identity than just placing a name in a square and calling it a day. As the backbone of your brand, your logo should express the essence of your business’s personality and make a memorable impression. A good logo can build loyalty between your business and your clients, establish a brand identity, and provide the professional look of an established enterprise.
Think Big Picture | Successful Logo Design Secrets
Your small business logo design has been described as a visual elevator pitch of the products or services you’re providing. Before you begin sketching or learning how to create a logo, first clearly define the message you want your logo to communicate to your potential clients. Try writing a one-sentence mission statement to help focus your efforts. The trick is to quickly communicate what you have to offer, your values and what sets you apart from competitors in seconds.
Look At The Logos Of Other Businesses In Your Industry | Successful Logo Design Secrets
Do your competitors use classic, conservative shapes, or flashy graphics and edgy fonts? Think about how you want to differentiate your logo from those of your competition, especially in your area or your particular niche. In many cases, imitation is the best form of flattery — when logo design is concerned, however, this is not the case. What’s important is to create something that you believe is different from anything already out there. The last thing you want from your logo is to have it mistaken for that of a competitor. So when trying to avoid brand confusion, consider the color, shape, symbolism, and flow of your design.
Understand The Brand | Successful Logo Design Secrets
Yes, a logo is an image, but it’s also a representation of your brand. The logo must reach a specific audience and when designing, you must keep this in mind. Decide what you want your logo to say about your business. Does it have a distinct personality – is it serious or lighthearted? Any of these attributes (and many others) can be the central message of an effective design. What makes it unique in relation to your competition?
Be Instantly Recognizable | Successful Logo Design Secrets
When considering fonts for your logo, be sure to avoid gimmicky fonts, use negative space or maybe even tweak an existing font. Some logos even become recognizable because of their custom fonts. One of the benefits of the computer age is the ability to create custom fonts for your logo, giving your company a unique way to stand out from the crowd. Keep in mind, though, that quite often those fonts can be hard to read. The most gorgeous font in the world won’t do a thing for you if potential clients can’t read your logo.
Don’t Use Clip Art | Successful Logo Design Secrets
However tempting it may be, clip art can be copied way too easily. Not only will a unique art leave a more impressive statement about your business, but it’ll set your business apart from others. Why not use a design that you actually thought up yourself rather than ripping off what everyone else is doing? Your business can’t express any individuality if you use designs that have already been widely circulated.
Watch Your Colors | Successful Logo Design Secrets
One thing you need to be careful of as you explore color options is cost. Your five-color logo may amazing on a computer screen, but once it comes time to print it on hundreds of business cards, the price won’t be so appealing. Nor will it work in mediums that only allow one or two colors. Also, keep in mind that every color has a different meaning and can bring nuance to your message — don’t fall into the trap of conveying the wrong message because of a simple brush stroke.
Hire A Designer | Successful Logo Design Secrets
While brainstorming logo ideas by yourself is a crucial step in creating your business image, trying to create a logo completely on your own is a mistake. If you find you are spending every weekend for a month researching and designing and restarting to design a logo for your small business, think about the value you place on your own time as a small business owner. Use your strengths, put in a few hours doing what you are skilled at, and take the money you made to pay a professional. It is just that easy.