Successful Logo Design Tips | A Young Entrepreneur’s Guide To Designing Iconic Small Business Logos
Successful Logo Design Tips | When people think of a brand, the logo is usually the very first thing that comes to mind. So then why is it that logos are so often considered an afterthought? Rumor has it that a picture is worth a thousand words. If the name of your business is important, just think about how important your business logo is. When it comes to branding, your logo is at least as important as your company name. Businesses use them on stationery items, advertising materials, social media, business cards, websites and in emails as a simple visual symbol that enables easy recognition of the business.
There’s more to crafting a brand’s visual identity than just placing a name in a random shape and calling it a day. Logo designers are in high demand, and it’s for good reason — a logo is often a brand’s first impression, one that can affect a potential client’s brand perception, purchase decisions and overall attitude toward a business. With a little thought, planning and creativity, your logo will quickly and graphically convey many positive attributes of your company, build loyalty between your business and your clients, reinforce a brand identity, and provide the professional look of an established enterprise.
The Graphical Element | Successful Logo Design Tips
Of all the logo design tips you might hear, focusing on the graphics first is probably the most important. Whether you choose a pattern, an illustration, an icon, a silhouette, or even a single straight line, this element will be the basic foundation of your logo and your overall brand image. It’s crucial to achieve a balanced combination of simple and quirky — you want your logo to grab the attention of your target audience, but you don’t want potential clients to have to sit and stare, analyzing the logo. Keep it simple, and make it memorable!
The Name Of Your Business | Successful Logo Design Tips
A logo often becomes synonymous with a business. Nike, for example, is known by its signature swoosh. Pepsi is known by its patriotic circle. Target is known by its giant red bull’s-eye. While these logos are instantly recognizable, that’s because they’ve been around forever. If you’re just starting out in your industry, get a logo that your potential clients can read! Many companies even combine text into a graphical element, achieving a compromise between the two elements. If you choose this route, be sure that the logo is cleanly designed so all elements can be easily recognized.
The Right Fonts | Successful Logo Design Tips
The point of having a logo is to make your company or product name stick in the client’s mind. That can only happen if people can actually read it, easily, without squinting, so make sure you choose a font that is legible at many distances. This doesn’t mean if has to be boring. Which style feels right for your business? A flowing script, or a vintage schoolhouse font for a bridal shop logo? Solid bold sans serif, or edgy and grungy for a manufacturing company logo? Choose what fits your brand the best and keep it clean. And if you decide to use two fonts for contrast, choose two from the same font family. Fonts that vary too much may evoke competing emotions in those seeing the logo.
Your Brand’s Colors | Successful Logo Design Tips
Your logo’s color palette can tell a story and give your brand a specific personality in the eyes of the viewers. Keep in mind that every color has a different meaning and can bring nuance to your message, so don’t fall into the trap of communicating the wrong message because of a simple brush stroke. Just like Apple uses silver to suggest technology and Google uses color to represent that they don’t always follow the rules, do a little research and see what each color means in order to determine which one fits your brand identity.
Originality | Successful Logo Design Tips
The last thing you want from a business logo is to have it mistaken for a logo of a competitor. So when designing your business logo, it’s critical to keep it original. What’s important is to create something that you believe is different from anything already out there. Remember, while it is helpful to stay up to date on design trends, it’s more vital to stay true to a brand’s overall personality. Not only will a unique, appropriate art leave a more impressive statement about your business, but it’ll set your business apart from others as well.