Successful Logo Designs | How The Right Logo Can Take Your Small Business To The Next Level
Successful Logo Designs | The importance of a strong logo should never be underestimated; it is an effective symbol, and ultimately the most vital tool for clients to recognize your brand. It’ll be used everywhere; on your website, on digital or print documents, on ads, and any other marketing material. For a logo to serve its purpose of building brand recognition, it needs to be done right the first time. There are plenty of stock logo websites out there, but how do you design a truly unique logo?
If you want to end up with a unique logo that people will remember, it is a good idea to stay away from clip art, or logo template websites. Next to the fact that the logos you will find there might not be original, there is also a chance that other people are already using them. If you’re thinking about logos and branding for the first time, then the idea of coming up with a logo design may seem intimidating. Here are six tips to design a logo that hits the mark.
Stick With Vector | Successful Logo Designs
This is the most important rule. One of the reasons you need a logo is so that you can put it on things. From event programs to coffee mugs, your logo needs to be versatile in both shape and scale. Consider the two extremes: a Facebook icon and a billboard. An effective logo works across a lot of different media and applications. For this reason, logos should be designed in vector format, to ensure that they scale to any size.
Keep It Simple | Successful Logo Designs
Remember that the goal of a logo is to easily identify something. The point of having a logo is to make your company or product name stick in the client’s mind. That can only happen if the client can actually read it, easily, without squinting. A simple design with legible, clean text is much easier to remember and recognize, and not easily confused with the abundance of existing logos. A simple logo will make sure your brand is noticeable, and your message is clear. Instead of adding complicated elements to your logo, think about stripping it back – this will keep your potential clients engaged, and strengthen your brand image.
Be Negative | Successful Logo Designs
The negative space around your logo is just as crucial as the shape itself. A classic example is the FedEx logo, which uses the combination of the letters E and X to form a shape of an arrow in the negative space. There are many other famous examples where a logo design looks ordinary at first glance, but reveals interesting and well-thought-out details on further examination.
Use A Professional Designer | Successful Logo Designs
Experienced designers can play with colors and themes to design something really unique for you that you will like for years to come. Agencies also do design-research, which includes analysis of the competition market, and leads to a more strategic approach to the logo design. Don’t be tricked by the deceptive appearance of the humble logo; take the time to find an artist who will meet your needs. A good designer will take the time to ask plenty of questions about your goals and your company, and understand exactly how critical a logo is to your success.
Make It Unique | Successful Logo Designs
In a world full of swooshes, arcs, leaves, and other logo cliches, this is easier said than done. Don’t jump on design trends for the sake of it – in all likelihood, they’ll soon become outdated. Instead, take an original, personalized approach to ensure your logo stands the test of time. The biggest mistake a business owner can make is creating a logo that parodies or imitates another brand’s design. A logo is a visual identity of the company it represents, and it should never remind people of another brand or business.
Don’t Expect Instant Success | Successful Logo Designs
Logos won’t become instantly iconic, even if you’ve designed the most beautiful combination of vectors. It depends on the product’s success and the market in which it exists. A logo, or indeed any kind of brand element, is wasted money unless you’ve got a product, or a service that people want, and have created a channel to sell that product to those people. If you don’t have the basics in place, you’ve got no business twiddling around with logos.