Successful Logos | The Makings Of A Great Logo: 6 Rules Of Success
Successful Logos | Good branding is vital if you want to get your clients to involve themselves with your products, and one way to brand a business or product is by designing a logo. Open up your fridge, flip through a magazine, surf the Internet, and there they are! Everyone wants a beautiful logo, but it’s notoriously difficult work — prone to miscommunication, heated debates and countless revisions. Designing logos, however, is just like any other type of design work, to be professional you’ll have to pay attention to details. Even though anyone can design a logo, a lot of care must go into creating the perfect logo to match your brand.
Logo design has become quite an art and skill over the years and it takes a lot of practice to master it. A good logo can build loyalty between your business and your clients, establish a brand identity, and provide the professional look of an established enterprise. However, even a great idea can be ruined by not thinking about simple details, and the following tips will help you to keep your concepts safe.
Stick To Vectors | Successful Logos
This is the most important rule. When you’re creating a logo – stick to vectors. It’s easy to forget that a logo used small on business cards and on websites may need to be enlarged for a bigger medium years later. A logo is your company’s public face, so it has to be easily transferable to any medium that carries your brand — whether it’s a fleet of trucks, packaging, web ads, or social media, or all of these. Vector enables you to resize the logo without losing any details.
Keep It Simple | Successful Logos
Remember the main goal of your logo. Its job is to easily identify your business. So it should be clean, simple, direct and obvious. If you’re trying to grab the attention of potential clients and remind current ones of your brand, a busy or cluttered logo isn’t going to do your business any favors. Some of the most successful logos have been the simplest. An effective logo should communicate a message, emotion or description at a single glance.
Font | Successful Logos
Sometimes your logo can just be your company name in a unique font. Coca-Cola and Disney are just two examples of companies who have used a creative fonts as their logos. Choosing a font is just as crucial as choosing colors when it comes to logo design. If you are using Comic Sans, Times New Roman, or Arial, chances are you are using the wrong font. Find a font that is unique, a font that makes your brand appear original and that stands out from the rest — but not in a negative way. The wrong font can dramatically change the message the logo is supposed to communicate.
Research, Research, Research | Successful Logos
Keep the personality of your brand in the forefront of your mind. Don’t copy or imitate what other brands in your industry are doing, but definitely pay attention to the style and feel of the messaging to get a sense of what is and isn’t working. A logo is a visual summary of the company it represents, and it should never remind people of another brand or business. A good way to avoid this issue is by designing something interesting and fresh that will impress and appeal to your target audience. Look at what’s out there and find an opening for something new.
Think In Color | Successful Logos
Your logo has to be able to work in black and white, as well as in color. Nothing makes an impression quite like color, which is why choosing the right palette is vital in logo design. However, it’s best if you design in black and white first, and then to add the color. You will be able to focus on the idea by leaving color to the end of the process. No amount of gradient or color will save a poorly designed logo. Your logo should work inverted as well – with varying dark and light backgrounds. Keep in mind that logos with 1-2 colors are the simplest and most cost effective to reproduce.
Repeat, Repeat, Repeat | Successful Logos
Use your new logo until you’re sick of it. And then use it some some more. Actually, that’s a pretty good rule of thumb – at the point you’re getting sick of your logo, it’s just starting to get some traction. Don’t change your logo just because you’re tired of it, or because your competitors have. If the time has come to evolve your logo, look for elements that can be carried forward.