Successful Photography Business Cards | Surprising Hacks To Jazz Up Your Business Card Fast!
Successful Photography Business Cards | Despite the move to everything digital, exchanging business cards is one of the oldest and most universal traditions when it comes to business communication. Whether you’re attending a networking event, industry conference, or meeting a potential client for the first time at your local grocery store, a well designed business card will help you stand out, leave the right impression, and convey the nature of your brand. Oh, and, of course, it will also provide your potential clients and business partners with your contact details.
However, not all business cards are created equal. In fact, when designed poorly, a business card can do more damage than you think! The good news is that there are certain things all successful photography business cards have in common! To help you get the most out of your investment, we put together a list of tips and industry secrets you’ll want to keep in mind if you’re designing your business card for the first time, or you just want to see how the cards you already have stack up. Let’s dive right in!
Be Deliberate With The Information You Include | Successful Photography Business Cards
The main reason why you’re designing a business card is to create a tool that provides potential clients with your contact details. This means you need to get the contact details just right, otherwise your business cards might end up being a wasted investment. However, getting the contact details just right can be a tricky task – the available space on the average is rather limited, so you need to be deliberate and make sure you include only the most important details on your card without cluttering the design.
So, what’s most important? While ever business will have slightly different needs, but there are certain things that are universally accepted as the best practice. For example, your name and the name of your business should definitely be there. You’ll also want to include your logo. Then, make sure your phone number is featured, but keep in mind that not everyone prefers phone calls, so include the email address you check most frequently. Space permitting, you can consider including your social media links if you use social media to promote your services and products.
Ensure Readability | Successful Photography Business Cards
Amateurs and beginners will oftentimes shrink down the size of the text to make sure all the content fits neatly on the card. However, this is a tricky idea that can render your business card useless. While smaller fonts can look readable on your computer screen, when the time comes to have your business card printed, all the content might turn into illegible smudge. Whenever we design a business card for a client, we make sure not to use fonts smaller than 8 pts, especially for the important bits of information.
Another thing we pay special attention to when designing a business card for a client is the font itself. Sure, we all have our favorite fonts, but if yours is difficult to read, it doesn’t belong on your business card. Think about it: is that complex calligraphic font you stumbled upon on Pinterest really going to be readable at a single glance? Don’t turn reading your phone number into a challenge – instead, make it as easy as possible for a potential client to read the content of your business card the moment they decide to pick up the phone and book a session.
Pay Attention To Your Colors | Successful Photography Business Cards
And lastly, when it comes to ensuring readability, pay special attention to the colors you use. Remember, you want there to be plenty of contrast between the card and the contact details featured on it. For example, using a light gray font if your card is white is a recipe for a perfect disaster! However, font isn’t the only instance where you need to pay attention to colors. Take a look at your business card as a whole and find a way to use your brand colors to make it truly your own. Color can make your business card stand out even from the largest pile, emphasize important information, and even convey a particular message.
Keep It Simple | Successful Photography Business Cards
You want your business card to stand out, sure, but you’ll definitely want to be careful. Adding too many contrasting colors, for example, will make your card stand out from a pile, but it might be for all the wrong reasons. Using too many colors is more than likely to overwhelm the reader and overshadow the content of the business card, which is the reason why you’re designing the card in the first place. To avoid this, limit the number of colors to 2-3 colors and stick with them throughout your stationery and marketing collateral items to ensure consistency.
It’s not just the color scheme you’ll want to keep simple. When it comes to the fonts you use, it’s best to use as few as possible, because the human eye finds it difficult to scan multiple fonts at once. If you need to differentiate different bits of information, you should use fonts from the same font family, or even play around with different variants of the same font – using the bold or italics version.