Successful Photography Logos Explained | Expert Logo Design Tips To Help Brand Your Photography Business
Successful Photography Logos Explained | We live in a world painted with brand logos. In a time when everyone has to have a website to promote their product, service or the business behind it, the demand for a top-class logo has never been higher. And it’s for good reason — a logo is usually a first impression potential client gets of a business, one that can affect their brand perception, decision to hire you or move on to another photographer, and overall attitude toward a service.
Photography is an incredibly saturated industry, and there are many photographers out there with comparable levels of work. This is when logo design comes into play to help give you the advantage over other photographers and help you stand out in a saturated market. However, more logo designs are out there than ever before, and with that comes the challenge of being different. How do you come up with something original that stands out in a sea of identities? Read on to find out!
Be Unique And Clever | Successful Photography Logos Explained
How does a logo become memorable as a brand’s identity? Easy! By being uniquely identifiable. A logo is what helps distinguish a brand from its competitors, so it’s essential that the image stands out from the rest — something many photographers struggle with. In many cases, imitation is the best form of flattery — when it comes to your photography logo, this is not the case. Look at what’s out there and find an opening for something new. When looking to avoid brand confusion, consider the color, shape, symbolism, and flow of your design.
Pay Attention To Color | Successful Photography Logos Explained
One of the most critical considerations for logo design is the color scheme. This is not a superficial decision that should be taken lightly, as color carries meanings and communicates ideas. Ideally, your choice of color should be made on the basis of the target audience. Consider the age, gender and cultural orientations of the target audience, couple it with your artistic creativity, and you’ve got an outstanding color palette for your logo already!
The Font You Use Has To Match The Brand | Successful Photography Logos Explained
Your potential clients will be judging you based on your work and your logo. So, when considering typefaces for your text, be sure to avoid gimmicky fonts, use negative space or maybe tweak an existing font. Some logos even become recognizable because of their custom fonts. You will also want to make sure to avoid using too many fonts. One is ideal, two is acceptable and three is too many and may result in the logo looking fragmented.
Strive For Versatility | Successful Photography Logos Explained
After starting with a sketch, some designers then progress to more technical sketches on graph paper. But the best way to save any pain and frustration with later versions of your logo is to create it using vectors. An effective logo works across a variety of media and applications, which is why your photography logo should be designed in vector format, to ensure that they scale to any size. If you don’t already, learn how to design vector based designs so your work is fully scalable!
Keep It Simple | Successful Photography Logos Explained
Commercial photographers usually have logos as simple as their name in a custom font, with perhaps a design element or two thrown in. Wedding photographers often vary from simple fonts to elaborate graphics and designs. However, if you’re trying to grab the attention of potential clients, a busy or cluttered logo isn’t going to do your business any favors. Some of the most effective logos have been the simplest. Remember that you are not trying to appeal to designers on Dribbble – you’re trying to solve a commercial problem and boost brand awareness.
Aim For Timelessness | Successful Photography Logos Explained
Most logos will end up being used for years, so be careful not to use ‘of the moment’ trends or styles that may date quickly. Don’t plan to make multiple logo changes. Instead, choose a logo that will stay current for 10 to 20 years, maybe even longer. That’s the sign of a good design. Trends come and go, and when you’re talking about changing a pair of jeans or buying a new dress, that’s fine, but where your brand identity is concerned, longevity is key.