Successful Portfolios | Portfolios That Stand Out And Spark A Conversation: How To Build A World-Class Photography Portfolio Website
Successful Portfolios | Photography is one of the most competitive career paths in the creative industries, and a professionally designed portfolio is vital for the growth of your business. A photography website that shows off your work and provides your potential clients with the information they need to hire you is not only a great way to get more clients, but it’s a really affoedable photography marketing tool that you can control completely, and find clients outside of the people you already know.
A well-designed portfolio will elevate the work that’s in it and make you appear more professional, yet most photographers stumble when it comes to the question of how to set up a photography portfolio. It can be challenging to figure out what you should include, how to showcase your work, how your work compares to others, and what a photography portfolio is even supposed to do for you. Needless to say, building this sales tool takes careful consideration, a talent for technology and merciless editing.
Showcase Your Work | Successful Portfolios
Just like showing up to an interview in a T-shirt and jeans, a poorly designed portfolio could cost you a potential assignment. Your portfolio should convey your personality, your experience, and most of all your creativity. Choose 10 to 15 most creative, storytelling, technically proficient and intriguing pictures you ever took. Select pictures that show the type of work that you want to do, and be sure these pictures appeal to your target audience. Remember, it’s always better to have a portfolio of a few projects that are great than dozens of projects where some of them are just OK. Your portfolio is only as strong as your weakest project.
Keep Things Simple, Clean, Uncluttered | Successful Portfolios
If your visitors are constantly praising the design of your portfolio website, then you are probably doing something wrong. Your pictures are supposed to be the center of attention, so don’t clutter it up with pointless design elements. There has to be a balance between the number of pictures on the page and the negative space you leave between or around them. If you have too many pictures, consider using pagination or categories to separate them – and do it for the sake of the visitor.
Organize Your Work | Successful Portfolios
Your breadth of work should be arranged according to theme or subject. If your work is presented in an organized and easy to navigate way, chances are, potential clients will appreciate the curation and level of professionalism that went into setting up your portfolio website. The easier your portfolio is for your potential client to navigate and get around, the happier they will be. The happier they are using your website, the more positive feelings they will have while viewing your work. When it comes to setting up a navigation bar for your website with links to the different pages, DO NOT GET CREATIVE! Make the navigation intuitive and simple, so people can focus on the photography without being distracted by trying to figure out how to use the website.
Don’t Forget To Update | Successful Portfolios
We’ve grown out of seeing the same old stuff on every visit. The same goes for your photography portfolio website as well, with a little less emphasis on how often you should be updating. It’s ideal if you update whenever you have new content you want to showcase. The best portfolios are never static. As you create new and better work, make sure you make additions to showcase your latest projects, but with the same focus on careful curation! Try not to upload in batches, throwing a handful of pictures up every couple months. Instead, try to keep a consistent, yet loose, schedule.
Make It Easy For Potential Clients To Contact You | Successful Portfolios
Regardless of how good your work is, if your potential client can’t get in touch with you, you’re not getting any work. If the goal of your portfolio is to land you new gigs, then make sure a client knows how to contact you, so you can actually get hired. The easiest way is to include your contact details on every page in your website — including your portfolio. You can put whatever you want for your contact details, just make sure that whatever you do put, is correct. A simple phone number will do, although if a potential client isn’t fond of the telephone, it may be better if they knew your email address as well.