Superb Business Cards | Having A Business Card Designed? 6 Tips To End Up With Business Cards That Actually Sell
Superb Business Cards | Business cards are one of the most crucial marketing tools that you will use, as they provide potential clients with an introduction to your business, and to you personally. There are many online services that offer cheap business cards with generic designs, but it is worth the investment to use business cards that have been professionally designed. There’s only one chance to make a good first impression on your potential clients, and a business card is the best and most effective tool to identify your company and convey your brand to them.
In this competitive and busy world, no one really has time to write down your information, or take out their smartphone to add you to their contacts. Business cards are as vital as oxygen for you in your business and career life. However, if your business card is plain and dull, or simply unprofessional, it can drastically affect your company’s image. Remember that people may get hundreds of business cards during a workweek. Your card should stand out from the pile, look professional, be easy to read, and help existing and potential clients remember what you offer and why they should do business with you. Making all that happen on a piece of paper that is only 3½ inches wide and 2 inches deep is a tall order. But it can be done.
Use Standard Business Card Size | Superb Business Cards
There are things you can do to a 3.5″ x 2″ card to stand out (like rounded corners, for example), but going with an unusual shape can be tricky. A round card, for example, will be really memorable, but it definitely won’t fit in standard business-card holder devices. When handing out business cards, you want to make sure that the person you give it to will hold on to it. While it is crucial to keep your card unique, you do want to be sure the card fits a standard business card size.
Make Use Of Both Sides | Superb Business Cards
If you only have your business card printed on one side, then you could be wasting valuable space that could convey useful information. It is important to get creative with the back of the card. Putting something special like a coupon, report, or special offer will help keep your card out of the trash. Whatever you do, don’t leave it blank – it’s often believed that people don’t look at the back of business cards, but that’s simply false. Just think about how many times you’ve been handed a card, and flipped it over to check…
Who, What, Where, Why? | Superb Business Cards
It may sound obvious, but the first (and most vital!) thing to consider when designing your business card is the information you want to include. What’s most important? Your name definitely has to be there, along with the name of your company (via your logo), your phone number and your e-mail address. Think carefully about which contact details to include – you need to achieve a balance between providing enough points of contact, without making your card look cluttered – as with the design, simpler and cleaner is always better.
Make It Readable | Superb Business Cards
Sans-serif fonts such as Frutiger, Myriad, Arial, and Helvetica are easier to read at small sizes because they lack the “feet” of serif fonts like Times, Minion, and Garamond. If you’ve got a lot of information to include, you may be tempted to shrink the size of your text. Beware – small text can often look readable on a computer screen, but turn into an illegible smudge when printed. Be sure the font color stands out against the color of the card, too. Light gray font on a off-white card makes it hard to read letters and numbers.
Use Quality Paper | Superb Business Cards
If you really want to leave a good impression with your business cards then you should opt for high quality paper. While this may be a more expensive option, it showcases to potential clients that you do not compromise on quality, a factor that can be important when they are deciding whether they want to do business with you or not. A business cards printed on paper thinner than 300gsm look and feel rather thin, which can make them feel tacky and cheap. Try looking at your card as you would a handshake – nobody likes a limp handshake, so why would they like a limp business card?