Can you keep a secret?
Did you know that each month we package the best new ideas targeted for photographers and
creative professionals in our free newsletter?
Top Social Media Marketing Advice | If you think Facebook is something only your teenage kid finds interesting, you’re up for a rude awakening. Facebook and other social networks are no longer used just to connect with your friends and family; they’re being used by every successful business owner, and if you’re still not on there, it’s the right time to change that.Read More
Business Marketing Trends | You may have a stellar product or service, but if no one knows about it, generating sales can be challenging. Most small business owners have modest marketing budgets, which means you have to make every penny count, but when it comes to marketing on a budget, there’s a fine line between terrific and terrible. If you find yourself working hard on your marketing, and not getting the sales results you want, STOP! Make sure you are using the right tactics, then see if you are using them the right way. So, which marketing tactics are best for a small business?Read More
Business Marketing Plan | If all it took was hard work, you’d be rich by now. What separates the truly successful from the rest is the marketing ideas they come up with, and use. No matter the niche, the universal small business goal is to sell more products and services. This is usually best achieved by positioning the business in front of the target audience, and offering something potential clients can’t say no to, or find somewhere else. If you’re a small business or new startup, you don’t have money to waste on expensive advertising. To compete on the same level, but with a limited budget, you have to work smarter, not harder.Read More
Free Photography Marketing Tips | Ah, marketing… the one element of taking pictures for a living that many photographers fear. It’s the big black hole where we dump all our money and get nothing in return, right? Wrong! Marketing doesn’t have to be boring, or cost much money, if you are willing to put in the time.Read More
Top Photography Marketing Tips | When working professionally as a photographer, taking the images can feel like the easiest part of the job. It’s the business side of things that photographers often find complicated. You’ve got the technical know-how, but what about the business and marketing aspects? Strapped for cash, and looking for ways to create buzz about your photography business? No problem. Photography and online promotion go hand in hand really well, simply because photographers are rarely considered “spammy”, as they produce high-quality content.Read More
Marketing Expert Tips | Many small business owners struggle with the seemingly overwhelming task of managing their marketing strategy. There always seems to be so much to do, yet no time to do it all (something we know all too well). In a perfect world, small business owners could rely on word-of-mouth, and basic marketing tactics to achieve their revenue goals. However, marketing your small business sounds a lot easier in theory. It doesn’t take long to realize that marketing isn’t exactly a piece of cake. If you’re running a small business, you don’t have money to waste on expensive ads like your bigger competitors can. To compete on the same level, but on a limited budget, you have to market smarter.Read More
Online Marketing Strategy | Did you know social media is the number one daily activity among Americans, topping time spent on email and Google? Realizing that it isn’t just a fad, more and more business owners are starting to use social media for marketing. You’ve heard that social media marketing can lead to more loyal clients, more brand recognition, more repeat business, more… well, everything. But success like that isn’t instant, or automatic. It requires more than the random status updates about your great sale, latest product, or a shameless plug in the local paper. Social media marketing is easily a full-time job, and for good reason.Read More