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Top Photography Branding Advice | Ah, branding! The generic term marketing agencies use to get you to spend your money, right? Well, not quite! While the term “branding” has become quite generic, with various definitions, depending on the source, it is actually one of the most important tools at your disposal, and you’ll definitely want to look into it if you’re serious about your photography business. Don’t believe us? Read on to find out more about the benefits of a solid brand!Read More
Simple Photography Branding Advice | Branding has become pretty much an essential part of our lives – so much so, in fact, that my niece told me the other day that instagramming a Starbucks coffee isn’t a part of her “brand!” She’s 17. And yes, she used air-quotes. And yes, I felt judged like I haven’t felt since high-school. But it got me thinking: we’re in a new era of branding, and it’s no longer just about the world-renown companies. Whether you’re watching a reality show, or attending a photography conference, you will hear someone talking about branding. But what is it? I mean, really, what is branding? Should you care?Read More
Branding Myths | Branding has become one of the vaguest, yet frequently used expressions in today’s world of pop culture, not only the business world. Whether a meeting at a Fortune 100 company, or a late-night game show, you’re bound to hear someone mention branding. It can cover pretty much anything and everything, and the definition varies from one source to another. The strategies behind building those brands are even more diverse. So, what can you do as a small business owner to not only get a better idea of what branding is actually about, but also build a brand the right way? Read on to find out!Read More
Photography Branding Strategies | Whether you’re reading high-brow industry publications or watching a reality TV show, you’re bound to hear someone utter “brand,” the ubiquitous word thrown around without much thought. However, you’d be amazed just how many people in general, not only business owners, use the word pretty much on a daily basis without fully understanding the meaning, or mistakenly believe that branding is an expensive, exhausting business strategy only the big shots can afford. The truth of the matter is that branding is vitally important for businesses both big and small, corporate or creative, and to get the most out of it, you need to know what it is first.Read More
Photography Business Branding Guidelines | Branding seems to be the latest buzzword – wherever you turn, people are talking about it, whether it’s business owners, bloggers, reality show contestants, or pop stars. It has gone from being a very specific aspect of well-established businesses to a more general notion that applies to practically everyone, so it might feel a bit vague at times. However, that doesn’t mean it’s not just as important as it was a few years ago. In fact, thanks to the Internet and social media in particular, branding has become more important than ever.Read More
Top Photography Brand Hacks | Having a strong, memorable brand is a tremendous asset to every photographer, especially in today’s overcrowded market where pretty much anyone with some extra cash on their hands get a decent camera, set up a Facebook page and start a photography business. It’s the one element besides your own creative style that can set you apart from other photographers in your area or your particular niche, yet you’d be amazed just how many photographers completely overlook the importance of branding.Read More
Photography Branding Explained | “Branding” is so much more than just a buzzword being thrown around, and it’s not reserved just for the big shots and industry leaders – it has become one of the most important aspects of any business, big or small. It’s so important, in fact, that it can be the difference between success and failure, and it can give you major edge in increasingly competitive markets. Yet, you’d be amazed just how many photographers completely overlook their brands and decide to wing it, or, even worse, don’t have the slightest idea what branding is in the first place.Read More
Simple Photography Branding Guide | Branding has become one of the most despised buzz words in the world of marketing, but if you’re serious about your photography business, it’s something you can’t really afford to ignore. There are countless misconceptions and myths surrounding the word branding, and there are many branding agencies promising epic results in record times that would love to have you believe that branding is this ridiculously complicated project that costs gazillions of dollars. However, branding doesn’t have to be expensive or overwhelming!Read More