Can you keep a secret?
Did you know that each month we package the best new ideas targeted for photographers and
creative professionals in our free newsletter?
SEO Guide | As a small business owner you have to consider one simple, but very important fact. When people perform a search in a major search engine for your products or services, only one of two outcomes is possible: they are going to find your website, or they are going to find your competitors. This is the reason why every business with a website should make Search Engine Optimization – trying to get your pages as high up as possible on Google and Bing result pages – a part of their marketing strategy.Read More
Website Optimization | So, you designed a website for your business… now what? It won’t do you much good if no one ever visits it. While a lot of small businesses rely on their websites as their primary marketing mechanism, they don’t do enough to drive traffic to them. Marketing is without a doubt one of the most vital success factors for new small businesses, and should be a primary emphasis early on. But if you only focus on traditional traffic generation strategies like link building, you’re missing out on lots of potential clients.Read More
Top SEO Strategies | If you have a business website, it is vital that it can be easily found. Just as bricks and mortar retail stores always try to get the best position with the highest pedestrian count, websites need to rank well in search engines to be successful. The world’s best online businesses do two things really well. First, they put enormous amounts of time and effort into dominating search engine results. Second, they offer unique, effective sales pitches to their new visitors. So, how does a business dominate search engine results? If you’re a small fish in a big pond, it can seem impossible – but don’t despair.Read More
SEO Best Practices | As a small business owner you have to consider one simple, but crucial fact: When people perform a search using a search engine for your products or services, only one of two scenarios is possible: they will find your website, or your competitor’s. Getting a high ranking on Google is the holy grail of a strong online presence, and although there is no easy way to guarantee this, there are some things that you can do to boost your website’s ranking.Read More
Essential SEO Tips | Business owners are growing more aware of the need to understand and use at least the basics of search engine optimization. People that succeed with SEO do two things very well: First, they identify SEO strategies that get them results. Second, they put 100% of their resources into executing and adapting those strategies. But if you read a few blogs and websites about SEO, you’ll quickly realize that there’s a lot of uncertainty over what makes up “the basics.”Read More
Photography Website SEO | Search engine optimization (SEO) is the catch-all phrase that means the stuff you do to rank higher in Google search results. It involves some knowledge of how the Internet works, how search engines prioritize content, and how your photography website fits into this mix. Since this topic is so frightening to many photographers, putting a little bit of effort into optimizing your website for search engines will give you an edge against your competition.Read More
Keyword Research | It all starts with words typed into a search box. When people use a search engine, they type in one or more words describing what they are searching for: “New Orleans photographer” or “cheap holidays Greece,” for example. These words, or phrases are known as keywords. Choosing the right target keywords is the foundation for the entire SEO campaign. If you don’t select the right keywords with the greatest potential for return, the foundation of your marketing campaign will be weak and, therefore, success is nearly impossible.Read More
Photography Website SEO Tips | The number one problem photographers have when starting their photography business is getting the word out about it, and finding new clients. Even though they have an amazing sense of design and graphics for their websites and blogs, they forget that search engines do not see images or videos like we do. Search engines see text, not images, so you must associate all the important text with that image by filling out vital information in the alt tag and description of the image.Read More