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Brand Building Secrets | People enjoy telling others about the brands they love and buying a certain brand says a bit about the individual who buys it. At the core of a great business is a first class product or service and each business wants to be a client’s ‘first choice’. Building and managing a brand can play a big part in making this happen and if you want to reinforce and manage the perceptions of your business, then a strong brand is desired. To succeed in branding you must recognize the needs and wants of your clients and prospects. You do this by integrating your brand strategies through your business at every point of public contact.Read More
Photo Business Branding | Think about your brand as your touch point. Every single way you reach your customers and potential clients from your logo to your marketing and your product to your customer service is basically your brand. Many photographers are worried that the clients they are competing for in this tough environment won’t know the dissimilarity between the real deal and the weekend warriors. Your brand must showcase not only your work in the best imaginable way, but your personality as well. Branding is your opportunity to show the world who you are, and why they should hire you. If a photo business owner loves and is proud of the look they present to the world, they will attract the right clients and have lots of self-assurance while doing it.Read More
Small Business Branding Strategy | A business without a specific and distinctive identity is very complicated to evolve and expand in a competitive culture. It must repeatedly work harder to find new regulars and sometimes even go out of budget to acquire every customer. We all know that good branding generates trust and can make it easier to sell a product to clients. Branding is one of the most significant tasks a small business can do, since it could be the tipping point between gaining and dropping transactions. Small business owners incline to think that branding is something only big companies require. However with small businesses taking a massive share of the total private sector entities in most countries, branding is critical for small businesses to be able to stand out and capture potential customers. With the right branding approach in place, businesses can increase the perceived value of any kind of product or service, creating an image that stretches beyond substance value.Read More