Timeless Business Card Design Tips | 6 Business Card Design Ideas To Wow Potential Clients
Timeless Business Card Design Tips | In today’s age of digital networking and communication, you might believe the paper business card is a dated relic of an ancient era. While it may be true that we don’t use them exactly the same way we used to, they still serve as a representation of you and your business, and can be seen as an extension of your professional identity. Your business card is often a potential client’s first contact with your business; which means you want to engage with them as well as encourage them to find out more about you and what you can do for them.
Your potential clients are likely to see your business card before they visit your website, read your brochure, your leaflet, or just about any other branded material you might happen to have; yet still, you’d be surprised how many business owners choose not to invest in a high quality business card design. Within the first few seconds, your potential clients are building up a lasting opinion about you. It may sound harsh but it’s a fact that people often do judge a book by its cover, and you only get one opportunity to leave a great first impression.
Who, What, Where, Why? | Timeless Business Card Design Tips
It may sound obvious, but the first (and most crucial!) thing to consider when creating your business card is the information you want to include. Start by considering the most important information you want to include, which will usually be a name, phone number and email address, then work your design around presenting this information in a memorable yet effective way. Think carefully about which contact details you’ll feature on your business card – remember, you have to strike a balance between giving enough points of contact, without overwhelming your potential clients.
Have A Purpose In Mind | Timeless Business Card Design Tips
Sure, we all know that the main goal of business cards is to provide potential clients with your contact information, like your name, job title, and email address. However, in order to be effective, your business card must communicate more than just your contact information. Make sure that your card includes a tag line that explains what you or your business do if it isn’t obvious from the name of your business.
Simplicity Is Key — Avoid The Tricks And Gimmicks | Timeless Business Card Design Tips
Keep your card clean and uncluttered by being thoughtful about what information you include, as well as how you include it. You don’t have to do anything too creative with your phone number and address to make it stand out, because people need to access that information effortlessly. Business cards are usually just 3.5″ x 2″, so you don’t have too much space with which to work. Don’t make your logo too large, don’t make the text too small to be comfortably read, and don’t be afraid to use plenty of white space to ensure readability.
Reinforce Your Brand | Timeless Business Card Design Tips
Your business card will often be the first branded marketing material that potential clients see, so it’s vitally important that it gives them a sense of what your brand is all about. A business card conveys your brand by using brand elements such as logo, colors and fonts. If you are using colors in your design, make sure they are the exact color used in the rest of the branding materials. Also, the overall style should match the one used in every online presence of your company or work. This helps to reinforce your brand, helping potential clients remember you and your company better.
Make It Readable | Timeless Business Card Design Tips
This is a pretty vital (and oftentimes overlooked) element in business card design. You wouldn’t want your clients to have to strain their eyes to read your website address or email. As a general rule of thumb, don’t go smaller than 8pt when designing your business card. Also, don’t forget about the font itself: keep it professional and simple – don’t be tempted to use Comic Sans, or a detailed calligraphic font which is difficult to read.
Use The Back Of The Card As Extra Real Estate | Timeless Business Card Design Tips
In order to utilize your business card to its fullest potential, try using the back side for non-critical branding or messaging. While you have to have written content on one side of the card, think about saving the other for something more visual. Maybe you could use the space to showcase an image of your product, or something related to your business. If you have a card that you want to use as part of your first impression, it certainly can cost more to print on both sides, but it could be worth the effort.