Timeless Business Card Tips | The Beginner’s Guide To Business Card Design: 6 Aspects Of A Kickass Business Card
Timeless Business Card Tips | Within the first few seconds, your potential client is building up a lasting opinion about you. It sounds harsh, but it’s true that people do judge a book by its cover, and you only get one opportunity to make a great first impression. One of the most effective ways to do this is with a professionally designed, easy to understand card. A well-designed business card lends legitimacy to your business, and can make you stand out from the crowd of competitors.
Although we’re working in paperless offices more and more, the humble business card is still the backbone of business communication. If you don’t have a card you can hand out to potential clients, you’re missing out on a vital marketing opportunity. However, it doesn’t matter how many business cards you hand out, they will never be the marketing workhorse they should be unless they’re professional, easy to read, and help potential clients remember what you’re offering and why they should get it from you. Making all that happen on a piece of paper that is only 3.5 inches wide and 2 inches deep is a tall order. But it can be done.
Cover Your Bases | Timeless Business Card Tips
One of the biggest mistakes people often make when designing their business cards is the tendency to overlook important information. Potential clients will want to know all the ways of contacting you. It is critical to make sure all bases of communication are covered. So, make sure your name, title and company name or logo are clearly displayed. Think carefully about what other contact details you need to include – you have to strike a balance between providing enough points of contact without making your card look cluttered.
Have Your Business Cards Printed On Good Card-Stock | Timeless Business Card Tips
If the card feels flimsy or looks like you printed it yourself on a home printer, it will leave people with impression that they are dealing with a business that will disappear as soon as the owner finds a real job, which is why you’ll want to have your business card professionally printed on good heavyweight business card stock. A business cards printed on paper thinner than 300gsm look and feel rather thin, which can make them feel tacky and cheap. Try thinking of your card as you would a handshake – nobody likes a limp handshake, so why would they like a limp business card?
Make It Interactive | Timeless Business Card Tips
A great way of saving space and add to the appeal of your card is to create a QR code. They provide a useful way of including a lot of information on a business card, without making it look too cluttered. It’s also a simple way to bridge your printed and online content – by scanning the code, potential clients can automatically be sent to your website, or have your contact details saved to their contacts.
Brand It | Timeless Business Card Tips
Don’t veer from other branded materials. Keep your business card design consistent with the general color and design scheme on your website, in your office, throughout your brochure and other marketing materials. A business card reinforces your brand by introducing brand elements, such as logo, colors and fonts. This helps to build your brand’s exposure, helping potential clients remember you and your business better.
Utilize Both Sides | Timeless Business Card Tips
While you need to have written content on one side of the card, think about saving the other for something more visual. Maybe you could use the space to feature an image of your product, or something related to your business. Traditional business card holders assume that the back side is blank, so if you do decide to put copy on it, be sure the information is of a supplemental nature: e.g., your company’s mission or tagline. Whatever you do, don’t leave it blank – it’s been said that people don’t look at the back of business cards, but that’s simply not true. Just think about how many times you’ve been given a card, and flipped it over to check!
Be Careful With Bleeds And Borders | Timeless Business Card Tips
There are some common pitfalls to designing business cards you need to be aware of. The first and most obvious is to make sure you provide a bleed as specified by your printer. This is commonly 3mm, but can be 5mm, so make sure you check before sending your card to print! Don’t use borders in your card design either. This is for a purely practical reason – no matter how much attention is paid, printing is never 100% precise. A perfectly symmetrical border on a computer screen will come out lopsided, thanks to minute movements in the printing machine.