Timeless Logo Design | It’s Going To Be 5 Years From Now Someday… Where Will Your Logo Be When It Gets Here?
Timeless Logo Design | If someone asked you to draw the McDonald’s logo, you’d have no problem sketching it without giving it a second thought. McDonald’s and other big companies like Coca-Cola and Apple have timeless, memorable logos, but it’s not just the big brands that can benefit from a well-designed logo. A good logo can add value even to your small business by allowing your clients to instantly identify your business and your brand. The best logos out there are timeless, recognizable, and convey what a business is all about without the need for lengthy explanations.
Is your brand sleek and modern, or countryside quaint? Is it influenced by other cultures, or is it a classic American brand? Think of your logo as a visual representation of your brand – a graphic signature that you would be proud to associate with your company. For a logo to serve its purpose of creating brand recognition, it needs to be done right the first time. There are plenty of stock logo websites out there, but how do you create a logo that is unique? Here are some logo design tips to make a memorable and timeless brand.
Do your research first | Timeless Logo Design
Before you start sketching ideas for your logo, you need to know what the story behind the logo is. A good logo stirs up immediate brand recognition. That recognition should be accompanied by an understanding of what that brand is about. Your logo should tell the story of your company, and to figure out what that story is, you should be able to answer questions like “What is your company?”, “What values does the company strive for?”, and “Who is your target audience?” before you start designing your logo.
Hire a graphic designer | Timeless Logo Design
Even if you can sketch your own logo, it’s often worth the money to take your ideas to an experienced graphic designer who can critique your logo’s design and give it a bit of polish. Remember, once you start using a logo, it can be quite expensive to change it. A designer is like an interpreter; it’s their job to help a company turn their text-based story into a visual one.
Keep it simple | Timeless Logo Design
Simplicity makes a logo design easily recognizable, versatile and memorable. In your brainstorming process dream up all the crazy, wild, visual ideas you want, but don’t try to use them all in your logo design. Look for some simple yet strong themes. The more complex the design, the faster it will become outdated. So it’s best to keep it simple. This will create a focused, effective and identifiable image which can be easily recognized as your brand grows.
Color is key, but not everything | Timeless Logo Design
Color is important in designing your logo. Don’t fall into the trap of thinking that it has to be black and white in order to be sophisticated, because colors can evoke emotions and convey messages in an instant, catching the eye of your key demographic. However, keep in mind that color isn’t everything. Sure, it is key to the final design, and fun to play with, but you need to remember that the logo has to work in one solid color for a multitude of different media; such as stamps, woodwork, engraving and some embroidery.
One way to create a versatile logo is to begin designing in black and white only. This enables you to focus on the concept and shape, rather than the subjective nature of color. When the logo finally materializes into color, remember that color carries meaning. Color controls mood and certain colors have certain connotations (white symbolizes purity, red is passion or warning, blue cool and calm).
Accurately convey your brand at any size | Timeless Logo Design
Your logo is going to be used on everything from company pens to billboards and posters. Problems can arise when a logo cannot be scaled down without becoming illegible or distorted. Scalability is a very important factor for any good logo. If your detailed logo looks beautiful on the side of a truck, but is illegible on a business card, it’s not doing its job properly.
Don’t design for trends | Timeless Logo Design
Trends come and go, but style remains forever – so they say. This can be applied to the art of logo design too. Leave trends to the fashion industry. When you’re talking about changing a pair of jeans or buying a new dress, trends are fine, but where your brand identity is concerned, longevity is key. Will your logo stand the test of time? Will it still be effective in 10, 20 or 50 years?