Timeless Photography Logos | Stop Tinkering With Your Logo! 5 Tips For Getting It Right From The Get-Go
Timeless Photography Logos | Designing a photography logo is easy, right? Not really. There’s more to creating a visual identity than just pasting a name next to a random shape and calling it a day. How a business presents itself can be the difference between success and failure, and photographers are no exception. The way you brand your business – from your logo to business cards, website to social media profiles, portfolio to marketing collateral – all influence a potential client’s decision whether to work with you or not. Having a well-designed logo should be a crucial element of your branding strategy if you want to be taken seriously as a professional photographer.
A business logo is one of the most vital branding decisions a photographer will ever make. It’ll be used everywhere; on your website, on digital or print marketing materials, on documents, and any other material in the public eye. Getting the design right the first time is absolutely crucial, because an effective logo is almost timeless. If you decide to change or redesign your logo after launching your business, you run the risk of confusing customers – or worse, alienating them. Will your logo stand the test of time? Will it still be relevant and effective in 10, 20 or 50 years?
Use Your Company Name | Timeless Photography Logos
While there are some abstract logos, like the Chevron V’s or the Nike swoosh, that are instantly recognizable, that’s because they’ve been around forever. Photography startups can rarely afford the millions of dollars and years of effort required to build these associations, so a logo that clearly communicates the nature of your business, or what it does may be a better choice. Unless you want to spend money to add ornamental artwork to your design, get a logo that people can read.
Refine: Typography | Timeless Photography Logos
Words that form a part of a logo are just as vital as graphics. The goal of having a logo is to make your business name stick in a potential client’s mind. That can only happen if the client can actually read it easily, without squinting. A lot of beginners will use any old font for a logo. However, the lettering style, fonts, and even the case like uppercase, lowercase, or mixed cases in a logo can have a dramatic effect. How you “position” the logo should be appropriate for its target audience. For example, a child-like font and color scheme would be appropriate for a newborn photography business, not so much for a stock photography business.
Don’t Add Color Right Away | Timeless Photography Logos
One way to design a versatile logo is to leave the color until the end of the design process. This enables you to focus on the message and shape, rather than color, which is highly subjective in nature. Say if you saw your logo in all red, that color may be the first thing that you respond to and not the shape and layout of the design elements. When creating your basic logo idea, start simply, by designing it in solid black. Then when you have the basic structure and feel, you can then move onto adding other details such as color.
Use Vectors | Timeless Photography Logos
Your logo should be just as effective on a small object such as a golf ball as it would be on a much larger object, from commercially printed posters upwards. Using vectors when creating your logo is a wise move, because vectors can be enlarged or reduced to any size, without losing any detail or quality. For example, the lines and curves of a vector graphic will look equally as sharp on a small business card as they will on a giant advertising billboard. If your logo relies on fine print, you have a problem.
Don’t Expect Too Much | Timeless Photography Logos
A logo, or indeed any kind of brand marketing, is wasted money unless you’ve got a product or a service that people want and have created a channel to sell that product to those people. If you don’t have the basics in place, you’ve got no business twiddling around with logos. The logo gets its meaning and usefulness from the quality of the business which it stands for. If a company is second rate, the logo will eventually be seen as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned.