Top Blog Designs | 5 Blog Design Tips For Non-Designers To Make Your Content Memorable
Top Blog Designs | Like that sparkly rhinestone jacket you bought last year but suddenly realized is actually kind of ugly, blogging trends evolve and change with the seasons. What was once the mark of a high-quality blog now screams of incompetence. In a time when every website has dozens of direct competitors, it is vital to get your visitors to stop and read your content. A clean and elegant design combined with simple navigation, intuitive blog structure, and immensely useful content can lower your bounce rate and boost conversion rates.
Choosing a design is one of the most exciting and difficult parts of a website development project. Blog design can be as simple as applying a theme and adding a few widgets and plugins. But if you take your blog seriously and you want it to stand out from the crowd, the first step is understanding the best practices and basics of design. The design has to bring functionality to life and showcase your content at the same time, all while supporting your marketing and communications goals. Quite a few design elements come into play when optimizing your audience’s experience on your blog. This post covers five design tips to help you boost the overall blog experience and, in turn, increase conversions.
Address Web Performance Issues | Top Blog Designs
An unnecessarily large webpage can cause problems for your visitors, search engine crawlers and even webmasters. Your pages have to load fast! How fast? Really, really fast. Users tend to leave during unusually long loading times, search engines may think the website timed out, and webmasters with high traffic blogs suffer higher bandwidth costs. And ever since Google announced that they treat page speed as a ranking factor, SEOs and blog owners have been obsessed with code efficiency and bandwidth speed.
Create ‘Evergreen’ Content | Top Blog Designs
An evergreen is a plant that has leaves during all four seasons, and like an evergreen plant, you want your blog posts to be timeless and relevant regardless of the date. Most visitors will not stay on a webpage with out-of-date information, so try to write content with the future in mind. If there’s anything on your blog that’s out-of-date, take the time to see if there’s anything you can do to make it relevant again. Ask yourself if there is any new information on the old post’s topic such as a new statistic. Maybe you can add some new insights to your post.
Make Your Site Intuitive | Top Blog Designs
Keywords, social media, and pay-per-click ads get visitors to your homepage, but from there your navigation has to guide your visitors to the next stage of their journey. Your website’s navigation should be intuitive and simple to use. How easy is it to navigate your blog and are your pages designed to be sticky? If your visitors finish reading one article, can they find related ones to keep them on your website longer? Your navigation bar isn’t a place to get creative. You should use standard terminology for your navigation so that it’s immediately understandable.
Use Descriptive Images | Top Blog Designs
Everyone has heard the age old saying, a picture is worth a thousand words. This proves just as true for website design. But don’t be fooled, you don’t want a thousand of the wrong words. Also, don’t limit your blog to just images. Add custom illustrations, diagrams, charts, graphs and wireframes to really drive your points home. It’s simple to whip up charts and graphs using PowerPoint or Keynote. If you sell a physical product, you should invest in professional product photography and for those who are selling digital goods or services, professional graphic design can make a huge improvement to our websites visual appeal.
Create A Mobile-Friendly Blog | Top Blog Designs
If you track your blog’s stats, you’ll most likely find that the majority of your readers are visiting you from phones, tablets, or some type of mobile device. If you don’t have a responsive design yet or a theme that is mobile-friendly, you’re going to lose out on readership and even drop in rankings for mobile search results. 46% of mobile users report having difficulty interacting with a web page, and 44% complain that navigation was difficult. If you haven’t optimized your website for mobile and tablet viewers you are missing potential sales opportunities. Plain and simple.